<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: The New FTC Guidelines on Endorsements by Bloggers</title>
	<atom:link href="http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/</link>
	<description>Digital Media Diatribes and More</description>
	<lastBuildDate>Sun, 05 Feb 2012 22:46:10 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
	<item>
		<title>By: Tony Mkrt</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-2/#comment-1251</link>
		<dc:creator>Tony Mkrt</dc:creator>
		<pubDate>Thu, 11 Aug 2011 23:30:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1251</guid>
		<description>I always enjoy reading your articles :) 

&lt;a href=&quot;http://www.electroniccig.com/&quot; rel=&quot;nofollow&quot;&gt;electronic cig&lt;/a&gt; &#124; &lt;a href=&quot;http://www.crystalwaterfilters.com/&quot; rel=&quot;nofollow&quot;&gt;buy water filters&lt;/a&gt; 

Keep up the excellent work...</description>
		<content:encoded><![CDATA[<p>I always enjoy reading your articles <img src='http://www.whitneyhoffman.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
<p><a href="http://www.electroniccig.com/" rel="nofollow">electronic cig</a> | <a href="http://www.crystalwaterfilters.com/" rel="nofollow">buy water filters</a> </p>
<p>Keep up the excellent work&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jennifer Aniston</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-2/#comment-1250</link>
		<dc:creator>Jennifer Aniston</dc:creator>
		<pubDate>Tue, 09 Aug 2011 11:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1250</guid>
		<description>Great post Absolutely
fantastic Lots
of useful information and inspiration , 

keep posting. 


</description>
		<content:encoded><![CDATA[<p>Great post Absolutely<br />
fantastic Lots<br />
of useful information and inspiration , </p>
<p>keep posting.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: desep18</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-2/#comment-1235</link>
		<dc:creator>desep18</dc:creator>
		<pubDate>Wed, 15 Jun 2011 09:38:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1235</guid>
		<description>Resources like the one you mentioned here will be very useful to me! I will post a link to this page on my blog&lt;a href=&quot;http://programs-free.org/&quot; rel=&quot;nofollow&quot;&gt;.&lt;/a&gt; I am sure my visitors will find that very useful&lt;a href=&quot;http://ebooksplanet.net/&quot; rel=&quot;nofollow&quot;&gt;.&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Resources like the one you mentioned here will be very useful to me! I will post a link to this page on my blog<a href="http://programs-free.org/" rel="nofollow">.</a> I am sure my visitors will find that very useful<a href="http://ebooksplanet.net/" rel="nofollow">.</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Emma Burton</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-2/#comment-1225</link>
		<dc:creator>Emma Burton</dc:creator>
		<pubDate>Mon, 06 Jun 2011 06:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1225</guid>
		<description>Good woork..&lt;a href=&quot;http://www.crucizaharia.ro/monumente.html&quot; rel=&quot;nofollow&quot;&gt;monumente funerare&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Good woork..<a href="http://www.crucizaharia.ro/monumente.html" rel="nofollow">monumente funerare</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fdsfgs</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-2/#comment-1217</link>
		<dc:creator>Fdsfgs</dc:creator>
		<pubDate>Sat, 07 May 2011 17:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1217</guid>
		<description> e implications for advertising through blogger outreach programs has a new level of seriousness, 
&lt;strong&gt;&lt;a href=&quot;http://www.e-louboutinshoessss.com/&quot; rel=&quot;nofollow&quot;&gt;sale&lt;/a&gt;&lt;/strong&gt; </description>
		<content:encoded><![CDATA[<p>e implications for advertising through blogger outreach programs has a new level of seriousness,<br />
<strong><a href="http://www.e-louboutinshoessss.com/" rel="nofollow">sale</a></strong></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sdfddsg</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-2/#comment-1216</link>
		<dc:creator>Sdfddsg</dc:creator>
		<pubDate>Sat, 07 May 2011 17:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1216</guid>
		<description> Actually, we have opted for the always great articles on these pages to thank. Not all topics could share with you but the timeliness of the reports here makes it worth time and again to experience here to read and comment. For us, just the electricity and Gas and Energy topics of interest. Keep it up! Greetings from Germany
</description>
		<content:encoded><![CDATA[<p>Actually, we have opted for the always great articles on these pages to thank. Not all topics could share with you but the timeliness of the reports here makes it worth time and again to experience here to read and comment. For us, just the electricity and Gas and Energy topics of interest. Keep it up! Greetings from Germany</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Christian Louboutin</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-2/#comment-1215</link>
		<dc:creator>Christian Louboutin</dc:creator>
		<pubDate>Sat, 07 May 2011 17:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1215</guid>
		<description> Just my luck. I just discovered your blog and was hoping to steal (make that borrow, no, be inspired by) your material for my EnviroPolitics Blog 
</description>
		<content:encoded><![CDATA[<p>Just my luck. I just discovered your blog and was hoping to steal (make that borrow, no, be inspired by) your material for my EnviroPolitics Blog</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jason J</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-2/#comment-1214</link>
		<dc:creator>Jason J</dc:creator>
		<pubDate>Thu, 05 May 2011 14:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1214</guid>
		<description>I have the same opinion that &lt;a href=&quot;http://electronicbestcigarette.com&quot; rel=&quot;nofollow&quot;&gt; electronic cigarette&lt;/a&gt; is the best replacement for normal cigarette</description>
		<content:encoded><![CDATA[<p>I have the same opinion that <a href="http://electronicbestcigarette.com" rel="nofollow"> electronic cigarette</a> is the best replacement for normal cigarette</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Anonymous</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-2/#comment-1212</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 15 Apr 2011 09:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1212</guid>
		<description>good job
 &lt;a href=&quot;http://www.genericsmed.com/buy-cheap-generic-levitra-vardenafil-hcl-20-mg-p-115.html&quot; rel=&quot;nofollow&quot;&gt;Generic Levitra&lt;/a&gt; &#124;&#124; &lt;a href=&quot;http://www.genericsmed.com/buy-cheap-generic-avodart-dutasteride-0-5-mg-p-116.html&quot; rel=&quot;nofollow&quot;&gt;generic avodart&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>good job<br />
 <a href="http://www.genericsmed.com/buy-cheap-generic-levitra-vardenafil-hcl-20-mg-p-115.html" rel="nofollow">Generic Levitra</a> || <a href="http://www.genericsmed.com/buy-cheap-generic-avodart-dutasteride-0-5-mg-p-116.html" rel="nofollow">generic avodart</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: James Franklin</title>
		<link>http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/comment-page-1/#comment-1209</link>
		<dc:creator>James Franklin</dc:creator>
		<pubDate>Fri, 25 Mar 2011 21:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.whitneyhoffman.com/?p=790#comment-1209</guid>
		<description>New Federal Trade Commission guidelines regarding the use of customer testimonials and endorsements in advertising will start tomorrow (December 1, 2009).

No longer will a mere statement like &quot;results not typical&quot; be acceptable in communicating to consumers that some endorsements may not reflect typical results for most users or customers. With the new rules, the advertiser will have to clearly describe what results should reasonably be expected by the average purchaser.

There are other changes in the guidelines, too, for bloggers and celebrity endorsers. 

&lt;a href=&quot;http://www.bluedotauctions.com&quot; rel=&quot;nofollow&quot;&gt;penny auctions&lt;/a&gt;,
&lt;a href=&quot;http://www.aditha.com&quot; rel=&quot;nofollow&quot;&gt;colon cleansing&lt;/a&gt; ,
&lt;a href=&quot;http://www.atruereview.net&quot; rel=&quot;nofollow&quot;&gt;colon cleanser&lt;/a&gt;,
&lt;a href=&quot;http://www.agencypoint.com&quot; rel=&quot;nofollow&quot;&gt;electronic cigarette&lt;/a&gt; ,
&lt;a href=&quot;http://www.electric-escape.net&quot; rel=&quot;nofollow&quot;&gt;electric cigarette&lt;/a&gt; ,
&lt;a href=&quot;http://www.electronic-cigarette.bz&quot; rel=&quot;nofollow&quot;&gt;electronic cigarette review&lt;/a&gt;,
&lt;a href=&quot;http://www.electric-cigarette.biz&quot; rel=&quot;nofollow&quot;&gt;electric cigarettes&lt;/a&gt;
</description>
		<content:encoded><![CDATA[<p>New Federal Trade Commission guidelines regarding the use of customer testimonials and endorsements in advertising will start tomorrow (December 1, 2009).</p>
<p>No longer will a mere statement like &#8220;results not typical&#8221; be acceptable in communicating to consumers that some endorsements may not reflect typical results for most users or customers. With the new rules, the advertiser will have to clearly describe what results should reasonably be expected by the average purchaser.</p>
<p>There are other changes in the guidelines, too, for bloggers and celebrity endorsers. </p>
<p><a href="http://www.bluedotauctions.com" rel="nofollow">penny auctions</a>,<br />
<a href="http://www.aditha.com" rel="nofollow">colon cleansing</a> ,<br />
<a href="http://www.atruereview.net" rel="nofollow">colon cleanser</a>,<br />
<a href="http://www.agencypoint.com" rel="nofollow">electronic cigarette</a> ,<br />
<a href="http://www.electric-escape.net" rel="nofollow">electric cigarette</a> ,<br />
<a href="http://www.electronic-cigarette.bz" rel="nofollow">electronic cigarette review</a>,<br />
<a href="http://www.electric-cigarette.biz" rel="nofollow">electric cigarettes</a></p>
]]></content:encoded>
	</item>
</channel>
</rss>

