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Author Archives: Whitney
Brunch and Boobies
Like many women, I have a tendency to place myself last on my “to do” list. Things like haircuts and personal upkeep get put off until it becomes a more urgent matter. Even routine health checks occasionally get left by … Continue reading
The 5 Things You Need to Know About Getting Attention Online
It seems like there’s a resurgence in interest in creating more than just text online to drive interaction. I had a reporter contact me yesterday to talk about the use of podcasting for niche audiences, and then there’s the explosion … Continue reading
Launching in Hostile Waters
This week, I’ve stumbled across several examples that make me wonder how product launches are going to work in the future. In the land of radical transparency and social media, leaks and speculations happen all the time. Rumors about Apple … Continue reading
Why Blog?
I’m doing a presentation this week to local folks we’re calling “To Blog or Not to Blog”. In getting my presentation together, I’ve come across a couple of interesting videos I thought I’d share. For those of us who’ve been … Continue reading
Less is More
I’ve been experimenting on and off with various audience measurement and influence measurement tools. Klout, Crowd Source, Peer Index- you name it. Some experiments have been short term. Others have been subtle changes is when and how I participate on … Continue reading
