Launching in Hostile Waters

This week, I’ve stumbled across several examples that make me wonder how product launches are going to work in the future. In the land of radical transparency and social media, leaks and speculations happen all the time. Rumors about Apple and future product...

Less is More

I’ve been experimenting on and off with various audience measurement and influence measurement tools.  Klout, Crowd Source, Peer Index- you name it.  Some experiments have been short term.  Others have been subtle changes is when and how I participate on various...

If Not Now, When?

*Quick note- I accidentally published this piece before it was edited- a quirk from using the iPad to compose in the WordPress app and save in draft format, which I messed up. Sorry for any inconvenience. Sometimes, we know we’re going to encounter a problem...