Remodeling versus Redesigning

Seth Godin put out an interesting manifesto on education yesterday, called Stop Stealing Dreams.  It’s a free download and can be read online, printed, or read in any ebook format.  I strongly recommend it to anyone even remotely interested in education.

I currently have two kids in school, and sit on two committees for our school district as a parent representative.  I feel I have a pretty good sense of our schools from both a teacher, admin and parent perspective, seeing how and why many decisions get made.  I’m a strong advocate for public education, and what it means to our communities.

That said, I have also long held that we need to do things differently.  Our kids are growing up in a world that’s rapidly changing- just as an example, the three year age gap between my kids is the gap between VHS and DVDs.  When one was born, VHS ruled- by the time the youngest turned one, we were pitching tape in favor of DVDs.  The age of “Be Kind, Rewind” was over.  The rapid rise of the internet, social networking and more is forcing adults into having conversations and addressing questions they are not prepared for themselves.

All you have to do is look at some teacher professional development videos that say they will address Facebook, and it starts out with “No kid under 13 should have an account, period, because it’s against the terms of service” and then goes on to talk about some general rules about Facebook and good general computer rules, it totally ignores the reality that a reasonable estimate of 50% of kids under 13 in our area are already on Facebook, having forged their birthdays to get on.  Moreover, none of this training addresses the real life concerns that occur when Facebook interaction issues come up and begin affecting the social fabric of the classroom during school hours, whether the child has a legal account or not.

Seth’s e-book explains well that traditional school was formed to create an educated workforce in this country, meant for an industrial economy.  Now that our economy has shifted to be one based on information and innovation rather than factories, we need to be able to build a different student.  I would argue our students are already different, but we haven’t yet acknowledged this and keep trying to jam square pegs into round holes.  Worse yet, I think parents, teachers and administrators already know this, but aren’t comfortable yet with the change themselves to guide others through this morass with confidence.  If anything, I see teachers and administrators doing their best to try to make decisions with few resources, and a feeling like there’s very little margin for error or tolerance of mistakes.  Often they want to wait for more information or data so they can be sure of making a fiscally sound decision with tax payer money and children’s futures hanging in the balance, and in the abundance of caution, end up falling father and farther behind.

I think the difference at the heart of Seth’s debate is about remodeling or redesigning.  If you “remodel” your house, I think of it as working within the existing framework, changing appearances and perhaps locations of things, but it’s less radical than a re-design.  Redesign means going back to the drawing board and looking at almost philosophical constructs.  What do we want to accomplish?  What are our core goals and principals?  How do people naturally move through this space over time, and what works with them?  How does the space we design effect the people and their interactions?

Many of our classrooms are designed with a traditional “Sage on the Stage” orientation, where there is a front and a back to the room, like a bus.  Sometimes there are groups of desks, and work stations, but the overall design is static.  Many of the desks have changed from the ones we had where you could drop down the desktop to better facilitate writing, to static chairs and desks that always make me feel like a veal being shoved into a one size-fits-all cage when I go for parent-teacher conferences.  And while I think we should start redesigning education by also redesigning the buildings we use for school, you could just as easily start small with something like redesigning the seating.

IDEO, the famous design firm, has redesigned a school chair called the Node. (Video below).  Something as simple as a more comfortable chair would do wonders to make students feel more welcomed and comfortable in school.  The ability to rapidly reformat a classroom configuration by moving these chairs on rollers from group to lecture to solo activities allows a new flexibility for both teachers and students within the four walls of the classroom.  Add computers/tablets and wifi, along with the longer battery life allowing students to cut the cord, and every student in the classroom can be working on the same project, or in collaboration with someone else across the globe, sharing what they are learning, removing the walls that both contain and constrain learning and opening it up to brand new possibilities.  The limits dissolve away once the physical constraints begin to dissolve as well.


Solving all the problems in education are not as simple as redesiging the seating, but it’s a serious start.  We need to be able to design flow and flexibility into our students at all levels, and it might just start with allowing the classroom itself to become a more flexible environment that encourages collaboration and sharing rather than separation and isolation.

We need more than mere remodelling.  We need re-design.  And we need to start somewhere, whether we’re ready or not.  We have to make decisions before all the data is in, and we all need to be tolerant of people making the best decisions possible, even if it turns out the decisions weren’t perfect later on.  No decision is truly more devastating than making one with incomplete data at this point.  Our kids can’t wait any longer, nor should they have to.  Every day we seek to maintain the status quo because the future scares us too much, is a day lost for our children’s future.  Time to dive into the breach, with all the tools we have at hand, and do our very best.  That’s all anyone can ask.

community, economics, education, learning, new media, social media , , , , , , , , , ,

Brunch and Boobies

Like many women, I have a tendency to place myself last on my “to do” list.  Things like haircuts and personal upkeep get put off until it becomes a more urgent matter.  Even routine health checks occasionally get left by the wayside, small things brushed off as non-important in the larger issues of managing jobs, careers, kids, and a family.

M., my OB-GYN, is not just my doctor, but a friend.  A few years ago, M. lost her mother to inflammatory breast cancer, just as she was expecting her twins.  Afterwards, we got to talking, including both of our habits to put our own needs last, and decided to make getting a mammogram a little more fun.  For the past few years, we set up mammography appointments at the same time and go get breakfast afterwards, making it a date not only to take care of ourselves, but to spend time and make the nuisance of self-care more pleasant.

I’ve often thought this sort of thing should be more common with women.  We should go together to get these tests done, and make it more of a positive and supportive experience, rather than dreading getting a test to see if we could have cancer, something that in and of itself is scary enough to induce instant avoidance.  After all, almost every mom I know complains she is too busy to be sick with a common cold, much less something more serious.

This year, Brunch and Boobies is expanding.  Four additional doctor friends are coming with us.  These are all fantastic, smart ladies, and I can’t wait to spend time with them.  So in a few weeks, on a Saturday Morning, we’re all going to get up, go down to mammography center, get screened and go out afterwards.  It’s going to make our “health date” even more fun, and I can’t believe I’m actually looking forward to having a mammogram.

Sure, there’s a slight, remote chance that someone might get concerning news.  Hopefully not.  Even if there’s a cause for concern on anyone’s part, I can’t think of a group of women I’d rather have there to share it with, or a group I could depend on more if it happened to me.

I’m sharing this because I think it’s important that we all start to take better care of ourselves, men and women.  I don’t know anyone who feels they have time to be sick, and we all know being proactive about serious stuff like cancer is incredibly important.  I have a few friends now who’ve had cancer and it radically changes their lives.  Brave women like Andrea Ross who have conquered breast cancer, and even shared the journey with others. One friend recently had a possible scare, and another friend’s mom is getting ready for a bilateral mastectomy.  These aren’t pleasant things for anyone, and it effects not only the family of the person who’s sick, but their whole community who loves and cares for them as well.

I hope other women, other guys, will find ways to make the routine health screenings we all need as we get older more fun and less frightening.  Maybe its getting a prostate exam and seeing a ball game for guys; maybe it’s planning something fun to follow the dreaded colonoscopy.  Maybe its just doing it in groups, so it isn’t such a lonely, perfunctory, and potentially scary experience.

I hope Brunch and Boobies keeps growing, and that you start one with your friends.  I hope hospitals and women’s health centers looks at this as a marketing opportunity- get women and their friends in, and offer discounts to a restaurant nearby afterwards- something more than a sticker that says “I was a good girl today,” like a kid going to the dentist.  Screening makes us face our mortality- but doing so with friends makes the ride so much more fun and worthwhile.

Let me know what you think- what could we do to make this more popular?

friends, Uncategorized , , , , , ,

The 5 Things You Need to Know About Getting Attention Online

It  seems like there’s a resurgence in interest in creating more than just text online to drive interaction.  I had a reporter contact me yesterday to talk about the use of podcasting for niche audiences, and then there’s the explosion of interest in Pinterest.  What does this all have in common?  Ultimately, it’s all about getting some more attention online, but what factors influence what gets noticed and what gets ignored? Here’s my take:

1. Know Your Audience.  Whatever you do, you need to cater a bit to your audience.  It doesn’t matter if you are a typical performer, or a teacher, or even just a parent.  You have to be aware of what’s going to capture the interest and attention of your audience, and hold it there.  That can vary, according to group dynamics, of course, but people need to hear relevant, meaningful information which they can use to then act.

That means when I create a podcast or blog post, I’m making something to share publicly, probably not just for me.  I need to put at least some attention into crafting the post so that there’s a sense of structure, an idea people can follow, and that I execute on the small details, like spelling and grammar, that are important for communicating without causing someone to lose the flow of the idea by the distraction of poor execution.  Likewise, if I want the attention of my kids, I need to choose a place and time where we can have a meaningful conversation, which probably is not in the middle of their favorite TV show.

2. Time, Place and Manner.  Just like the Supreme Court stated in rulings on limits of the first amendment, your messages will be better heard and conveyed if you keep time, place and manner in mind.  In terms of social media and business, this means that there may be a better way to approach people on Facebook than on Twitter; or the way you publish content on Pinterest will be different from Google Plus.  Some days may see less people interacting with you, while others seem dynamic and almost overwhelming.  By understanding each of the places you interact, when there may be a good time to interact, and then choosing your content and message appropriately, you’ll get a lot closer to your goal of engagement than blasting information 24 x 7 to an indifferent audience.

3. Authenticity and Originiality.  It’s said so often it’s a cliche, but Be You, because you can do that better than anyone else on the Planet.  Trying to be someone else is applying for a job that’s already taken.  This means you need to figure out who you are and what you have to offer others.  Unfortunately, this often takes a lot of work.  But we all know it when we see it.  And we all know it when we don’t, too.

For example, in the political race, all the small things about the candidates, ranging from their tone of voice, their micro-emotions, all that subtle communication we do that tells people how we really feel and whether or not we’re being totally forthright and honest- all of that goes into our perceptions of people, whether we’ve actually met them or not.   It’s when you listen to someone, and you can tell whether they really believe what they are saying, or if they’re just taking a position to win an argument or make a point. For example, as much as I dislike Rick Santorum’s politics, I think he’s authentic in his beliefs.  By contrast, I always feel like Mitt Romney is telling me what he thinks I want to hear, rather than what he really feels and thinks.  There’s a wall there that we can feel and palpate.

It’s what being unsaid that’s louder than what is being said.  That shows through in everything you do, so do yourself a huge favor, and be authentic.  That resonates far more than pandering ever will.

4. Appearance and Design Matter.  Not everything you put up online needs to be polished and ready to present to clients.  Pictures on Flickr can be blurry.  Your video doesn’t have to look like a BBC documentary.  Your podcast doesn’t need to sound like NPR or professional radio.  That said, you do need to pay attention to minimum production standards.  If you want to publish a podcast, people should be able to listen to you without the air conditioner or computer fan drowning you out.  Background noise shouldn’t distract from the content.  Your website should have a sense of flow, and people should be able to find what they’re looking for.  Too much interest and competition for attention in these spaces, and you overwhelming a peson’s ability to process information and make the emotional connections you want them to make to your content.

5. Confidence and Intimacy.  In almost every social situation, and this includes digital content, you need to be able to express confidence and authority, while also inviting people in to see what makes you tick.  The best blogs and podcasts I listen to have a blend of these factors at work.  The host has a sense of purpose in their communication, and a sense of inviting the listener or reader in to a more intimate conversation or relationship.  We share thoughts and ideas, sometimes raw and sometimes polished.  But the important factor in engagement is creating that sense of taking someone by the hand and taking them on a journey that will be captivating for the time spent.  It creates trust over time, as we blend expertise and adventure along with learning and friendship, gradually creating an audience that “gets it”.

All of these factors together help you create a community online over time.  This is the community that understands the inside jokes and the zeitgeist.  It’s a virtual relationship, that may even be largely one way.  But people will keep coming back, time and time again, to get their hit of your content, because it adds value to their lives on each experience.  This is what they will tell their friends about.

The quick methods of attention, by using shock or surprise, or merely the fad of the day, do get you attention, but it’s unlikely to give you the sustained attention over time that will be the key to your long term success.

What have I forgotten?  What are your key factors to gaining and sustaining attention?  I’d love to hear your thoughts.

Branding Your Busienss, business, community, Discovery, learning, personal, Uncategorized

Launching in Hostile Waters

This week, I’ve stumbled across several examples that make me wonder how product launches are going to work in the future.

In the land of radical transparency and social media, leaks and speculations happen all the time. Rumors about Apple and future product launches happen daily, becoming almost a sport unto itself. Proctor and Gamble announced some layoffs this past week as it transfers some of its marketing online, and in the same news release, they discussed new Tide Pods, and their delayed launch.

Then I ran into a problem using Nestle’s Skinny Cow app on Facebook, where they are running a promotional contest for their new Skinny Cow Candy.  The app has been doing a loop and not letting people enter their information or play the game, and as you can see below, on Day Three-Four, people are getting seriously annoyed.

I think these recent examples show how tricky product launches are becoming. Once any information about your product leaks, any variation from the rumor or speculation will get negative press.  If you don’t exceed expectations which build with or without your help you are opening up the product and your company for public discussion and getting taken out to the woodshed.  Add on what such speculation can do to a stock price as such rumors propagate, and you have a really crazy world with expectations I’m not sure very many people can match.

In some ways, the new Kickstarter model has an interesting spin on product launches.  Entrepreneurs help get funding from other folks online, and then in turn, offer early models of the product or other bonuses, or nothing but thanks, to investors.  But because it is investment in possibilities, and investors are kept in the loop through emails and blogs, it’s more like a joint venture where everyone is rooting for the entrepreneur to succeed.

Larger companies have a disadvantage here, but could they possibly change their product launches to be more interactive in earlier stages?  Could they invite people in to see the sausage beng made?  And would that be better or worse for larger market competitive advantage, if other people know what you’re up to in advance?

The online world is a tough place.  You open yourself up to lots of criticism, only some of which is fair.  Take the Skinny Cow problem.  They are trying something new, for a new product that people love, myself included.  The customers want to engage further, but between the evolving nature of Facebook and a demanding audience, you get a lot of unhappy customers that like the product but start to see you as disconnected and not delivering on the promises you made with the contest.  This tends to have the opposite effect a promotion is supposed to have, making people more unhappy with you and your product than inclined to engage and spread the word.

Product launches are going to get trickier, whether it’s physical products or services, and I think we’re all going to have to watch, learn and evolve in a rapidly changing online environment where small glitches can lead to big headaches for a company.

[As an aside, I think this drives home a lesson many of us including my friends over at Marketing Over Coffee, Chris Penn and John Wall say frequently, keep your information and data analysis stuff on your own website rather than a third party site like Facebook.  This contest probably could have run just as well on the Skinny Cow Website and avoided issues with having a "like gate" on Facebook, and just had a link driving Facebook folks over to your main website to play- equally effective with none of the headaches.

I also went to the effort of looking up the company that was the Agency for Skinny Cow.  As someone who plays in this online space, I figured I would give them a heads up that the app was broken and things were starting to get ugly, as I started to feel for whatever poor soul is trying to manage and respond to the fallout on the page itself.  I looked at it as being a good internet citizen.  That's a story in and of itself for my next post, but suffice it to say, finding and following up on the digital trail finds that the more cooks who contribute, the less control any one person has to fix things when they go bad.

As of this morning, when I tried to log in to Skinny Cow again, I got this message:

At least it's a sign they are trying to fix this, and hopefully figure out how to handle the unhappy customers left in the wake.  I do worry that every time something like this happens, companies will become a little more wary before running contests and other promotions on Facebook, and what kind of effect that will have on the digital space overall.  Time will tell.]

 

Marketing, social media, Uncategorized , , , , , , , ,

Why Blog?

I’m doing a presentation this week to local folks we’re calling “To Blog or Not to Blog”. In getting my presentation together, I’ve come across a couple of interesting videos I thought I’d share.

For those of us who’ve been blogging for years,the reasons seem obvious and almost not worth thinking about anymore. For those who are just considering it, it can seem like a project they’re just not so sure about. We all know anyone who is REALLY into something can make a case for it, and justify why they’ve decided to do it, even if it seems crazy to everyone else. Setting out a pro/con case for blogging for local businesspeople means trying to give them objective reasons as well as personal experience, and hearing it from people other than me, and from people well respected in the marketing, business and PR field, is important. For all of you veteran bloggers, these videos are great as re-inspiration and will help you respect what you;ve worked hard to create over time.

An interesting set of blogging advice from a British expert Penny Power:

Chris Brogan on Blogging and small business:

From HubSpot- it gives great facts and does advertise their services, which are super:

Chris Pirillo, a well-known geek and live-streaming blogger, gives blogging tips.

Don’t forget to checkout Blogs in Plan English by the Common Craft Show. You can see this video by clicking here.

And lastly, from Chris Brogan- Social Media as a Serendipity Engine

blogging , ,