Tag Archives: chris penn

Getting Real about Digital Marketing

My friend, Podcamp Foundation partner and ninja, Christopher Penn, has come out with a Kindle Book entitled Marketing White Belt- Basics for the Digital Marketer.  It’s terrific, and captures Chris’s direct style of explanation and getting to the heart of … Continue reading

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Today’s Questions and Answers

Chris Penn wrote a great post today about how to find blog topics, including reporting on the answers you find when you are searching for information.  Sure enough, when I search my Google Analytics stats, the blog posts that get … Continue reading

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Revisiting the Long Tail

When we were out shopping recently, I found a copy of The Long Tail by Chris Anderson in the discount bin of audiobooks and picked it up.  The Long Tail had a profound effect on my thinking when I first … Continue reading

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Judging Risk

I’ve been thinking about risk, and how we make the decision about the cost/benefit of our actions. Having gone to law school, I think and act like a lawyer in much of my life, and that can drive some people … Continue reading

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When is an Unconference not an Unconference

A friend forwarded me this link to a new Unconference, PR Camp , taking place in New York on Friday, November 20, a day after the Web 2.0 Expo concludes in NYC.  Given that I will be in New York, … Continue reading

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