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Tag Archives: FTC
My friend, Justin Kownacki, wrote a great piece about Philadelphia’s recent ruling about making Bloggers living in the City apply for a business license, like any other business. Justin pointed out that people in new media have longed to be … Continue reading
One of the biggest questions that’s come up time and again about the new FTC Guidelines is how this applies to Journalists. Most bloggers have the perception that journalists writing for newspapers and magazines are sent free stuff all the … Continue reading
This may need some tweeking, but it’s a draft at an attempt to understand the disclosure rules in a flow chart manner- let me know what you think- does this help, or simply confuse things further?
When it comes to the new FTC regulations regarding disclosure in advertising, the best way to learn what to do is to read the examples given in the Guidelines themselves, or to see examples of how disclosure is done well, … Continue reading
The Federal Trade Commission has issued new guidelines that go into effect December 1, 2009 regarding the use of endorsements and testimonials in advertising that for the first time specifically include blogs. While there’s a ton of rumors swirling around … Continue reading