Developing Systems

Let’s face it.  Few people are really ignorant of what they are supposed to be doing.  We all know full well that we need to: Eat better/more healthfully Exercise more Balance work and family Read more books, learn more Ok, so all of that’s a given.  Why,...

Why Trust is the Killer App

I’ve been listening to NPR in the morning, following the news about international politics, and these points keep being made over and over: In (international) relationships, trust is important and vital to getting anything done. The kind of reception leaders get...

The Digital Generation Gap

Last week, the Archer Group in Wilmington held a Trust Summit at duPont’s Theater N, featuring presentations by Mitch Joel, Julien Smith and Chris Brogan, some of my favorite people ever.  One of the stories Mitch told keeps coming to mind again and again.  It...

Swinging for the Fences

Trying to “hit one out of the park”, literally for baseball, and metaphorically, for the rest of us, is a tricky thing. Some superstars, like Mark McGuire, made it look easy.  Later, we found out that he decided to use steroids along with many other...

Examples of Good Disclosure

When it comes to the new FTC regulations regarding disclosure in advertising, the best way to learn what to do is to read the examples given in the Guidelines themselves, or to see examples of how disclosure is done well, so you can model your disclosure accordingly....