Best Use of Marketing Information EVER

I just got an automated phone call from my grocery store.  Wegman’s has long been in our family- it was the best grocery in Rochester, NY where I grew up.  There’s one in Downingtown, PA now, and while it’s about a 30-40 minute drive to get there, I...

Understanding Attention

As someone with two kids with ADHD, attention is a big deal to us.  I’ve made it my job to understand how attention works, how to get it, how to focus it, and how sustain it, because this information is vital to helping my kids learn how to learn most...

Why You Should Care About Attention

My kids have ADHD. I have ADHD. Having a background in developmental biology, I’ve been fascinated to learn how this whole attention thing works, and how you can manipulate attention in yourself and others. I think the reasons are obvious- if your attention is...

Marketing Yourself and Your Project

Chris Penn has a great blog post about online marketing web strategy we should all read and take to heart. In essence, Chris tells us that the product comes first, the advertising comes last. Whether you intend to market yourself, your company, a product, a service-...

Social Networks, Marketing and PR

Chris Brogan asked a question on his blog -Is social media built more for PR types? Is the value there much easier to define than the value for marketers? It generated a lot of comments, mostly in the “PR is part of marketing” vein. For me, social media,...