Filling Niches

One of my favorite concepts from all of those years studying biology was the concept of the niche. An organism or creature finds a spot where the competition isn’t too intense, and raw materials they can work with, and decides to set up shop. They work with...

Niche Politics

I’ve just started a book called Niche Envy- Marketing Discrimination in the Digital Age by Joseph Turow.    Even the introduction has me thinking and generating new ideas and questions I hope will be answered, in some way, as I go further through the book.  I...