by Whitney | Mar 26, 2014 | business, community, politics, Uncategorized
My friend, C.C. Chapman, wrote a great blog post today about brand loyalty. He wrote about how companies just giving away free stuff is often not enough to buy loyalty. What these gifts and freebies buy is exposure to people who may be interested in your products,...
by Whitney | Oct 16, 2013 | Uncategorized
I’ve long thought the money in politics is obscene. When I heard that Congresspeople spend 20 to 30 hours a week trying to raise money for their next campaign, is it any wonder why they never get much done in DC? (The Boston Globe did an article here saying...
by Whitney | Jul 4, 2013 | community, economics, education
As it does on every July 4th, NPR does a segment where the Declaration of Independence is read out loud, this year by visitors to the National Mall, of all ages and ethnicities. This year, especially with the current political unrest in Egypt, the Declaration is even...
by Whitney | Aug 23, 2012 | Uncategorized
How much of politics is about Branding? Before getting into this, let’s talk about the influence of brands in our lives. One of my favorite quotes from Ze Frank defines a Brand as “The emotional aftertaste after a set of experiences.” Whether...
by Whitney | Mar 13, 2012 | community, explanations, learning
One of the largest problems we face is objectification- literally, treating or turning people into things or objects, instead of seeing them as proxies for ourselves. There was an article in the New York Times about a marketing firm hiring homeless people and giving...
