Social Media, Brands and Friendship

It seems like anytime I shop in a store or hear a commercial, a brand or commercial entity of one sort or another asks me to become a fan or a friend on Facebook and to follow them on Twitter.  As someone who tries to help businesses figure out how to use social media...

Reputation Management

Boy, am I glad that Trust Agents, by friends Chris Brogan and Julien Smith is coming out at the end of the summer.  I wish it were available tomorrow. I was reading the New York Times this morning, and there’s a bunch of articles about Twitter including The...

What’s Your Friendship Worth?

There’s a really interesting article in this past week’s Business Week about the value of friendships on Facebook and Twitter in a very economic sense.  Companies are looking at everything from whether your friends are more likely to click on ads served to...