by Whitney | Jun 12, 2008 | Uncategorized
Chris Penn has a great blog post about online marketing web strategy we should all read and take to heart. In essence, Chris tells us that the product comes first, the advertising comes last. Whether you intend to market yourself, your company, a product, a service-...
by Whitney | Jun 12, 2008 | Uncategorized
Part of being involved in Podcamps and podcasting in general, is about forming communities. For my presentation this year at Podcasters Across Borders, I’ll be talking about why community matters. In much of my life, it is the sole motivator for what I do....
by Whitney | Jun 11, 2008 | Uncategorized
Every Business, in theory, should have a plan. The Small Business Administration even has a guide on how to write one. Yet, most entrepreneurial types I know find themselves almost accidentally in business, or dreaming up new, profitable ventures, but never go through...
by Whitney | Jun 9, 2008 | Uncategorized
Anybody who thinks books are dead wasn’t in Philadelphia this past weekend. I stood in line to hear David Sedaris do a reading and sign books. (His new book, When You are Engulfed in Flames, is out) It was about 95 degrees outside, and ungodly hot and humid. As...
by Whitney | Jun 7, 2008 | Uncategorized
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