by Whitney | Jun 13, 2008 | Uncategorized
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by Whitney | Jun 13, 2008 | Uncategorized
I am a huge fan of Seth Godin, and this is a riff based on one of his recent blog posts. If you want a successful business model: Start with the fact that everyone has problems. They want and NEED a cure for those problems. 1. Identify a problem. 2. Develop a simple...
by Whitney | Jun 12, 2008 | Uncategorized
Mobile post sent by WhitneyHoffman using...
by Whitney | Jun 12, 2008 | Uncategorized
Chris Penn has a great blog post about online marketing web strategy we should all read and take to heart. In essence, Chris tells us that the product comes first, the advertising comes last. Whether you intend to market yourself, your company, a product, a service-...
by Whitney | Jun 12, 2008 | Uncategorized
Part of being involved in Podcamps and podcasting in general, is about forming communities. For my presentation this year at Podcasters Across Borders, I’ll be talking about why community matters. In much of my life, it is the sole motivator for what I do....
by Whitney | Jun 11, 2008 | Uncategorized
Every Business, in theory, should have a plan. The Small Business Administration even has a guide on how to write one. Yet, most entrepreneurial types I know find themselves almost accidentally in business, or dreaming up new, profitable ventures, but never go through...