Competition

When I was in high school, I played Squash.  It’s not just a vegetable, but a kind of racket sport most people say “like racquetball, right?” which annoys the crap out of anyone who has seriously played the game.  And I was nationally ranked in my...

Niche Politics

I’ve just started a book called Niche Envy- Marketing Discrimination in the Digital Age by Joseph Turow.    Even the introduction has me thinking and generating new ideas and questions I hope will be answered, in some way, as I go further through the book.  I...