Social Media, Brands and Friendship

It seems like anytime I shop in a store or hear a commercial, a brand or commercial entity of one sort or another asks me to become a fan or a friend on Facebook and to follow them on Twitter.  As someone who tries to help businesses figure out how to use social media...

What’s Your Friendship Worth?

There’s a really interesting article in this past week’s Business Week about the value of friendships on Facebook and Twitter in a very economic sense.  Companies are looking at everything from whether your friends are more likely to click on ads served to...

How to Confuse Your Friends

I recently got a message from a friend who was wondering why I wasn’t responding to them and was wondering if I was mad at them for some reason, which came as a total shock to me.  They kept sending me messages on Facebook, but I am rarely on Facebook. ...

7 Rules of Social Networks: Quality versus Quantity

Corvida from SheGeeks did a guest post over at Chris Brogan’s blog about how as the size of her social network has expanded on twitter, she felt the quality of the conversations she was having deteriorated. I think this is something many people have experienced,...

What the Ebay Ruling Means to the Rest Of Us

This morning, Bloomberg news announced the following: “EBay Inc., the world’s largest Internet auctioneer, was ordered to pay LVMH Moet Hennessy Louis Vuitton SA 40 million euros ($63 million) over claims it didn’t do enough to stop the sale of...