Brand stories

 I blogged a bit about story telling the other day, and it seemed to touch a nerve, so here’s more on my take on personal brands and brand stories. Brand Stories- Not Just For Business Family Stories Marketers talk about Brand Stories- what does a brand say to...

Work Life/Personal Life- Should There be a Difference?

I read a blog post by Eric Olson, talking about trying to figure out if there was or should be a line between “work” and “life”. Eric pointed out that in the past, our customers were also our friends and neighbors. We were our work, but we were also the person next...