Tag Archives: PR

Launching in Hostile Waters

Posted on February 9, 2012 by Whitney Leave a comment

This week, I’ve stumbled across several examples that make me wonder how product launches are going to work in the future. In the land of radical transparency and social media, leaks and speculations happen all the time. Rumors about Apple … Continue reading →

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Understanding Attention

Posted on April 3, 2009 by Whitney 2 Comments

As someone with two kids with ADHD, attention is a big deal to us.  I’ve made it my job to understand how attention works, how to get it, how to focus it, and how sustain it, because this information is … Continue reading →

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Social Networks, Marketing and PR

Posted on February 6, 2008 by Whitney Leave a comment

Chris Brogan asked a question on his blog -Is social media built more for PR types? Is the value there much easier to define than the value for marketers? It generated a lot of comments, mostly in the “PR is … Continue reading →

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