Tag Archives: marketing

“It’s Just a Platform”

Early on in my web geek history, I used to hear the phrase “it’s just a platform” dispensed frequently, especially when someone would ask: “What’s this thing good for, anyway?”  I was always frustrated by that kind of non-answer answer.  … Continue reading

education, new media, social media, Uncategorized , ,

Filling Niches

One of my favorite concepts from all of those years studying biology was the concept of the niche. An organism or creature finds a spot where the competition isn’t too intense, and raw materials they can work with, and decides … Continue reading

books, business, community, economics, education, Uncategorized , , , , , , , , ,

Don’t Underestimate Surprise and Delight as a Strategy

I have been a fan of Seth Godin’s for a long time. I read his blogs, buy his books, and frequently recommend them to friends. (In fact, we celebrated my birthday this year at Max Brenner’s restaurant, in part due … Continue reading

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Best Use of Marketing Information EVER

I just got an automated phone call from my grocery store.  Wegman’s has long been in our family- it was the best grocery in Rochester, NY where I grew up.  There’s one in Downingtown, PA now, and while it’s about … Continue reading

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Understanding Attention

As someone with two kids with ADHD, attention is a big deal to us.  I’ve made it my job to understand how attention works, how to get it, how to focus it, and how sustain it, because this information is … Continue reading

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