Social Media, Brands and Friendship

It seems like anytime I shop in a store or hear a commercial, a brand or commercial entity of one sort or another asks me to become a fan or a friend on Facebook and to follow them on Twitter.  As someone who tries to help businesses figure out how to use social media...

How Social Media Works

I heard about Max Brenner, Chocolate by the Bald Man, through Seth Godin.  I read about Max in Seth’s Meatball Sundae book, and this was reinforced by the blog post/interview with Seth on Hugh McLeod’s (@gapingvoid) website.  Ever since, I’ve been...

Interesting or Identifiable?

I’ve been reading Chuck Klosterman’s “Sex, Drugs and Cocoa Puffs- A Low Culture Manifesto”.  It’s basically a collection of essays-each one different, but each one (so far) displaying Chuck’s great sense of humor, connecting what...

Vernacular

This is something I think about often- on the web, we have our own vernacular- a local language, a lingo- words that have different shades of meaning than they do to the rest of the world.  Yet the way we use language and talk about things matters, and it can clarify...

Cafe Cultures and Social Media

Chris Brogan has talked about cafe-shaped conversations, and how conversations between businesses and the public need to become a bit more intimate, like the kind of conversations you might have in a Parisian cafe.  Having just come from a trip to Paris, Spain and...