Tag Archives: surprise

Why Apple Continues to be Awesome

You might expect this to be your typical fanboy post, but actually, it’s about exemplary customer service. We had a 1st generation iPod Nano laying around the house. ¬†It had died and been replaced some time ago. ¬†Around Thanksgiving, I … Continue reading

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Don’t Underestimate Surprise and Delight as a Strategy

I have been a fan of Seth Godin’s for a long time. I read his blogs, buy his books, and frequently recommend them to friends. (In fact, we celebrated my birthday this year at Max Brenner’s restaurant, in part due … Continue reading

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