by Whitney | Mar 9, 2009 | Uncategorized
I started a conversation with Mitch Joel after listening to the Media Hacks podcast Show #4 and he urged me to blog about it, so here it is. (If you aren’t already listening to Media Hacks, you should check it out. In full disclosure, the minds behind the...
by Whitney | Mar 6, 2009 | Uncategorized
The best stories follow a structure. It doesn’t matter if we’re talking about stories in the newspaper, bedtime stories, or an anecdote told by a friend- most of them have a backbone of some sort. It can be a basic story arc- beginning, middle end. It...
by Whitney | Mar 6, 2009 | Uncategorized
A long time ago, I used to have a great selection of greeting cards- back in the day when cards didn’t cost $3 or more a piece. I used to love to send cards and notes to friends- it was a great way to keep in touch and keep it personal. I even have some...
by Whitney | Mar 5, 2009 | Uncategorized
Disclosure- I am married to a practicing physician. As we enter the great debate of what is quality health care, I worry that most patients don’t know. From a patient’s perspective, we tend to look at the poshness of the office, how long we had to wait,...
by Whitney | Mar 3, 2009 | Uncategorized
Since the last Brain Dump went well (at least for me) I’m adding more here: -The most interesting and compelling projects come from the synergy between verticals. -Always consider the alternate POV – empathy goes a long way towards appreciating...
