Tag Archives: malcolm gladwell

My 23 and Me Experience

Posted on August 30, 2013 by Whitney Leave a comment

 My husband recently decided to order a genetic screening kit from 23 and Me.  He’s a physician and does a lot of medical research, looking for ways to prevent preterm birth and other illness in women.  Since they do more … Continue reading →

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Brand Choice and Politics

Posted on August 23, 2012 by Whitney Leave a comment

How much of politics is about Branding? Before getting into this, let’s talk about the influence of brands in our lives.  One of my favorite quotes from Ze Frank defines a Brand as “The emotional aftertaste after a set of … Continue reading →

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Filling Niches

Posted on April 29, 2010 by Whitney Leave a comment

One of my favorite concepts from all of those years studying biology was the concept of the niche. An organism or creature finds a spot where the competition isn’t too intense, and raw materials they can work with, and decides … Continue reading →

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What The Dog Saw-A Review

Posted on December 4, 2009 by Whitney 5 Comments

I just finished reading Malcolm Gladwell‘s latest book, What The Dog Saw. Unlike The Tipping Point, Blink, or Outliers, which are basically “single” ideas expanded into book form, What The Dog Saw is a collection of Gladwell’s remarkable writing from … Continue reading →

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Whose Idea Is It?

Posted on November 8, 2009 by Whitney 5 Comments

In reading Malcolm Gladwell’s “What The Dog Saw”, and watching his interview on WNYC talking about how someone lifted part of piece he wrote in the New Yorker as part of a larger Broadway play, I’ve been rethinking my approach … Continue reading →

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