Tag Archives: trust agents

Enchantment

Posted on March 15, 2011 by Whitney 2 Comments

I’ve been reading Guy Kawasaki’s Enchantment for the past few days. Reading it in iBooks gives me the chance to highlight my favorite sections to remember, and there have been many so far. As with all of Guy’s books, it’s … Continue reading →

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Why Trust is the Killer App

Posted on March 26, 2010 by Whitney Leave a comment

I’ve been listening to NPR in the morning, following the news about international politics, and these points keep being made over and over: In (international) relationships, trust is important and vital to getting anything done. The kind of reception leaders … Continue reading →

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The Digital Generation Gap

Posted on March 24, 2010 by Whitney Leave a comment

Last week, the Archer Group in Wilmington held a Trust Summit at duPont’s Theater N, featuring presentations by Mitch Joel, Julien Smith and Chris Brogan, some of my favorite people ever.  One of the stories Mitch told keeps coming to … Continue reading →

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Personal Branding

Posted on October 23, 2009 by Whitney 3 Comments

At the very first Podcamp Boston, CC Chapman and Mitch Joel did a great presentation on Personal Branding that altered the way I approached my web projects.  Instead of always staying in the background, I learned how important it was … Continue reading →

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Examples of Good Disclosure

Posted on October 8, 2009 by Whitney 4 Comments

When it comes to the new FTC regulations regarding disclosure in advertising, the best way to learn what to do is to read the examples given in the Guidelines themselves, or to see examples of how disclosure is done well, … Continue reading →

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