Revisiting the Long Tail

When we were out shopping recently, I found a copy of The Long Tail by Chris Anderson in the discount bin of audiobooks and picked it up.  The Long Tail had a profound effect on my thinking when I first read it, and it seemed time to revisit this book again.  So this...

Other People’s Money

I was with a group of friends recently and we were discussing conferences.  One person said “Was it worth it?  Would you have been annoyed if you had spent that much of your own money to attend?”  And it struck me right there and then- we treat the money...