The Media and the Campaign

There’s a lot that goes on with a political campaign that mirrors marketing for a traditional business.  In many ways, a political campaign is an eight month marketing and branding campaign- just like for any product or brand.  You are either introducing a new...

The Next New Media- We need the Library Shelf Effect

Chris Brogan had an interesting post today on the Next Media Company, talking about what the future in media might look like, or how you might design one from scratch, assuming unlimited funds and what problems currently exist, causing economic problems for media...

The Disavowal Problem

I was checking ou the news on the election this morning, and there’s a “rush transcript” of the interview Sarah Palin did with Sean Hannity.  In it, they talk about whether or not Barak Obama should “disavow” ACORN and its voter...