by Whitney | Apr 25, 2014 | Uncategorized
Running for office is like starting a new business. You need a new website. You need business cards, head shots, and more. And you need to define your business and what makes it great. We’re working on making all of these things happen as soon as possible....
by Whitney | Mar 26, 2014 | business, community, politics, Uncategorized
My friend, C.C. Chapman, wrote a great blog post today about brand loyalty. He wrote about how companies just giving away free stuff is often not enough to buy loyalty. What these gifts and freebies buy is exposure to people who may be interested in your products,...
by Whitney | Mar 12, 2014 | community, economics, education, election
This week (and it’s only Wednesday!) has been a study in contrasts. On Monday, I attended Senator Chris Coons’ Opportunity Africa Summit, attending sessions on business opportunities in Africa for small and medium businesses, and a session on women and...
by Whitney | Mar 7, 2014 | business, election
Friends recently asked me to run for the Pennsylvania House of Representatives, for the 160th District. This was a total surprise to me, since my political involvement to date has been as a campaign volunteer, and of course, talking about politics with friends. My...
by Whitney | Feb 20, 2014 | explanations
Fox News posted an article recently that said many more people are using online ratings in order to choose a doctor. Apparently 59% now say these ratings are either somewhat important or important when choosing a new doctor. Similarly, The Guardian recently had an...
