Brand Choice and Politics

How much of politics is about Branding? Before getting into this, let’s talk about the influence of brands in our lives.  One of my favorite quotes from Ze Frank defines a Brand as “The emotional aftertaste after a set of experiences.”  Whether...

Common Goals

This post is a bit more philosophical than most, and probably reflects watching too much political commentary this week.  I will get back to our usual topics tomorrow. One of the things I learned while writing my book on differentiated instruction was that there are...

The World is not Binary

I have a friend who regularly has what I call decision paralysis or “paralysis by analysis”.  Some people call this The Hamlet Syndrome, where you spend more time wonder “To be, or not to be” than actually doing something about it.  Seth Godin...

Resistance

Chris Brogan talked about resistance in his weekly newsletter, and it got me thinking.  Often when I talk to people- educators, non-profits, small businesses – it doesn’t really matter- I hear a sense of resistance when talking about all these “cool...