by Whitney | Oct 12, 2009 | Uncategorized
This may need some tweeking, but it’s a draft at an attempt to understand the disclosure rules in a flow chart manner- let me know what you think- does this help, or simply confuse things...
by Whitney | Oct 12, 2009 | community, politics, social media, Uncategorized
Chris Brogan had an interesting post titled ” What Human Businesses and the Social Web are all About” and it got me thinking, as usual. Tom Friedman has talked about how the World is Flat and the boundaries that have long separated people are evaporating...
by Whitney | Oct 10, 2009 | Uncategorized
Trying to “hit one out of the park”, literally for baseball, and metaphorically, for the rest of us, is a tricky thing. Some superstars, like Mark McGuire, made it look easy. Later, we found out that he decided to use steroids along with many other...
by Whitney | Oct 8, 2009 | Uncategorized
When it comes to the new FTC regulations regarding disclosure in advertising, the best way to learn what to do is to read the examples given in the Guidelines themselves, or to see examples of how disclosure is done well, so you can model your disclosure accordingly....
by Whitney | Oct 6, 2009 | business, community, economics, education, new media
The Federal Trade Commission has issued new guidelines that go into effect December 1, 2009 regarding the use of endorsements and testimonials in advertising that for the first time specifically include blogs. While there’s a ton of rumors swirling around about...
