When is an Unconference not an Unconference

A friend forwarded me this link to a new Unconference, PR Camp , taking place in New York on Friday, November 20, a day after the Web 2.0 Expo concludes in NYC.  Given that I will be in New York, since the Podcamp Foundation is helping to organize the Open...

Examples of Good Disclosure

When it comes to the new FTC regulations regarding disclosure in advertising, the best way to learn what to do is to read the examples given in the Guidelines themselves, or to see examples of how disclosure is done well, so you can model your disclosure accordingly....

Relationships and Trust Agents

Chris Brogan had a very interesting post on Trust Agents this morning.  It got me thinking about how  people become trustworthy in the internet age, when relationships may be many, but have weaker bonds than say, the friendships you make in your off-line life, through...