by Whitney | Nov 27, 2012 | business, economics, education, explanations, finance
Hanging around with folks in the Marketing world has taught me a lot over the years. One of those things is that you shouldn’t try to screw up a perfectly good story with logic. Over time, I’ve learned about everything from how to use internet tools to...
by Whitney | Nov 5, 2012 | business, economics, finance
I was listening to NPR this morning, and someone from an Ad Agency in Virginia was saying that because of the election, there’s been little opportunity for local businesses to get their own ads for the holidays and more on TV, and the inventory of open time...
by Whitney | Oct 12, 2012 | blogging, business, community, education, Presentations, speaking
Over the past few weeks, I’ve been giving a lot of presentations to a wide range of groups. Often, I watch other people give presentations and try to pick up tips from what other people do well, and where I can brush the rough edges off my own style. Here are a...
by Whitney | Aug 27, 2012 | business, economics
I just finished an article in the New York Times talking about the delay in the traditional Back To School spending many retailers count on, and the larger economy bets on for its overall health. I know we’ve prepared for this first day back to school for my...
by Whitney | Aug 6, 2012 | blogging, business, community, education
Chris Brogan talked about resistance in his weekly newsletter, and it got me thinking. Often when I talk to people- educators, non-profits, small businesses – it doesn’t really matter- I hear a sense of resistance when talking about all these “cool...
by Whitney | Jul 24, 2012 | Branding Your Busienss, business, education, explanations, Marketing, podcamp, social media
Part of my job is helping organizations, small businesses and non-profits, understand all this “social media stuff” and why it might be important to their business and projects. Every time I teach a class, I think about ways to tighten up the message and...
