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The Top 10 Social Media Hard Truths

by Whitney | Jul 24, 2012 | Branding Your Busienss, business, education, explanations, Marketing, podcamp, social media

Part of my job is helping organizations, small businesses and non-profits, understand all this “social media stuff” and why it might be important to their business and projects.  Every time I teach a class, I think about ways to tighten up the message and...

Content Strategy

by Whitney | Jun 7, 2012 | blogging, Branding Your Busienss, business, community, Marketing, new media, social media

A friend of mine just posted about a new service called Scribit.  After viewing the video, it seems to take posts from some big websites and allow them to repost them on your site and across social channels, keeping traffic directed at your site, not the content...

It’s Gotta be About More Than Ads

by Whitney | May 17, 2012 | Branding Your Busienss, business, economics

Facebook is getting ready for its Initial Public Offering, and GM has just decided to remove all its advertising from Facebook.  (Ford thinks GM is just doing it wrong and sees better results.)  This brings to light a couple of big questions-  Are we about to...

The 5 Things You Need to Know About Getting Attention Online

by Whitney | Feb 15, 2012 | Branding Your Busienss, business, community, Discovery, learning, personal, Uncategorized

It  seems like there’s a resurgence in interest in creating more than just text online to drive interaction.  I had a reporter contact me yesterday to talk about the use of podcasting for niche audiences, and then there’s the explosion of interest in...

Branding Your Business with Social Media: Weeks Two and Three

by Whitney | Dec 14, 2011 | Branding Your Busienss, business, education

We’ve been having some really fantastic classes on Branding Your Business with Social Media in Kennett Square and in Wilmington, DE at Film Brothers. I’ve combined the handouts for weeks Two and Three into one PDF, you can download by clicking...

Branding Your Business Using Social Media

by Whitney | Dec 1, 2011 | Branding Your Busienss, business, community

For the next four weeks, Green Sales and Marketing has asked me to teach a series of classes on Branding Your Business using Social Media.  The first class starts tonight in Kennett Square at Lily’s and will be repeated next week at Film Bros. in Wilmington.  ...

Blogroll

  • Bob Goyetche
  • Chris Brogan's Blog
  • Chris Lehmann
  • Forrester research- Groundswell Blog
  • Julien Smith
  • Liz Ditz
  • Mark Blevis
  • Marketing Over Coffee
  • Mitch Joel
  • Mitch Joel, Six Pixels of Separation
  • Six Pixels of Separation- Podcast & Blog

Blogs I Read Regularly

  • Chris Penn
  • Copyblogger
  • Daring Fireball
  • Julien Smith
  • Justin Kownacki
  • Liz Ditz
  • Mashable
  • Six Pixels of Separation- Podcast & Blog

Favorite Resources

  • Copyblogger
  • Marketing Over Coffee
  • Mashable
  • The Beancast

Geek News & Channels

  • All Facebook
  • Chris Penn
  • Click
  • Daring Fireball
  • Forrester research- Groundswell Blog
  • Marketing Over Coffee
  • Mashable
  • Slashdot
  • The Beancast

Media Mentions

  • Delaware News Journal
  • The New York Times Boss Blog

My Morning "paper"

  • All Facebook
  • BBC News
  • Chris Penn
  • Fast Company
  • Justin Kownacki
  • Marketing Over Coffee
  • Seth's Blog
  • TechDirt
  • White House Blog
  • Wired Magazine

People you should know

  • Chris Lehmann
  • Chris Penn
  • Gary Stager
  • John J. Wall
  • Julien Smith
  • Justin Kownacki
  • Liz Ditz
  • Mark Blevis
  • Marketing Over Coffee
  • Marketing Over Coffee
  • Mitch Joel
  • Paul Muller- Caffination Podcast

Personal Links

  • Univeristy of Pennsylvania

Podcasts And Podcasters

  • Canadian Podcast Buffet
  • Click
  • John J. Wall
  • Marketing Over Coffee
  • Marketing Over Coffee
  • Marketing Over Coffee
  • Mitch Joel
  • Paul Muller- Caffination Podcast
  • Six Pixels of Separation- Podcast & Blog
  • The Beancast
  • The QN Podcast- Quirky Nomads

Top Education/Teaching Resources

  • Chris Lehmann
  • Edutopia
  • Gary Stager
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  • Instagram
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