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Category Archives: Branding Your Busienss
The Top 10 Social Media Hard Truths
Part of my job is helping organizations, small businesses and non-profits, understand all this “social media stuff” and why it might be important to their business and projects. Every time I teach a class, I think about ways to tighten … Continue reading
Content Strategy
A friend of mine just posted about a new service called Scribit. After viewing the video, it seems to take posts from some big websites and allow them to repost them on your site and across social channels, keeping traffic … Continue reading
It’s Gotta be About More Than Ads
Facebook is getting ready for its Initial Public Offering, and GM has just decided to remove all its advertising from Facebook. (Ford thinks GM is just doing it wrong and sees better results.) This brings to light a couple of … Continue reading
The 5 Things You Need to Know About Getting Attention Online
It seems like there’s a resurgence in interest in creating more than just text online to drive interaction. I had a reporter contact me yesterday to talk about the use of podcasting for niche audiences, and then there’s the explosion … Continue reading
Branding Your Business with Social Media: Weeks Two and Three
We’ve been having some really fantastic classes on Branding Your Business with Social Media in Kennett Square and in Wilmington, DE at Film Brothers. I’ve combined the handouts for weeks Two and Three into one PDF, you can download by … Continue reading