Nickel and Dimed to Death

Or- The Doctrine of Unintended Consequences The World seems to be in chaos on both global and local scales. Food and fuel prices are going up. Banks are raising ATM fees. Baggage fees are going up on airlines, meaning folks will cram more and more into those overheads...

Lend Me Your Brand…

A few years ago, the concept of personal branding became all the rage.  In the age of social media, people no longer build their reputations -solely- based on location and between real friends and business associates, but can have a reputation that exists beyond your...

Some Thoughts on Branding

This past weekend, I spent some time visiting social spaces where I haven’t “hung out” in some time.  I poked around to see what I had been missing in groups and forums I used to be a regular participant in, to see what was still worth while, and...