Tag Archives: marketing

Some Thoughts on Branding

Posted on February 7, 2011 by Whitney Leave a comment

This past weekend, I spent some time visiting social spaces where I haven’t “hung out” in some time.  I poked around to see what I had been missing in groups and forums I used to be a regular participant in, … Continue reading →

business, community, economics , , , , , , , ,

User Interface

Posted on October 24, 2010 by Whitney Leave a comment

I’ve been having a lot of conversations with businesses recently about different projects and how to move them forward.  Never forget to make the “end user interface”- what the customer first sees, and how they interact with your business- as … Continue reading →

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Bookstores and Public Life

Posted on September 3, 2010 by Whitney 11 Comments

This morning, I was getting caught up in news, and this article about the closing of a Barnes and Noble in Manhattan grabbed my attention.  It’s clear that Barnes and Noble has been acting more like a community center for … Continue reading →

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“It’s Just a Platform”

Posted on June 9, 2010 by Whitney Leave a comment

Early on in my web geek history, I used to hear the phrase “it’s just a platform” dispensed frequently, especially when someone would ask: “What’s this thing good for, anyway?”  I was always frustrated by that kind of non-answer answer.  … Continue reading →

education, new media, social media, Uncategorized , ,

Filling Niches

Posted on April 29, 2010 by Whitney Leave a comment

One of my favorite concepts from all of those years studying biology was the concept of the niche. An organism or creature finds a spot where the competition isn’t too intense, and raw materials they can work with, and decides … Continue reading →

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