Tag Archives: Whitney Hoffman

The Media and the Campaign

There’s a lot that goes on with a political campaign that mirrors marketing for a traditional business.  In many ways, a political campaign is an eight month marketing and branding campaign- just like for any product or brand.  You are … Continue reading

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Seeing Unions Through The Eyes of Teachers

This past weekend at Educon 2.6, Kevin Jarrett and I hosted a session entitled “How Unions Can help Foster Education Reform”.  This was prompted by a question I have had for a long time, which is whether the public view … Continue reading

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Branding Your Business with Social Media: Weeks Two and Three

We’ve been having some really fantastic classes on Branding Your Business with Social Media in Kennett Square and in Wilmington, DE at Film Brothers. I’ve combined the handouts for weeks Two and Three into one PDF, you can download by … Continue reading

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Branding Using Social Media- Classes for December

Green Sales and Marketing, run by the great Barb McCoy, has asked me to teach a set of classes on Branding Your Business Utilizing Social Media for the month of December.  It’s a series of four classes, geared towards helping … Continue reading

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