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Tag Archives: Whitney Hoffman
The Media and the Campaign
There’s a lot that goes on with a political campaign that mirrors marketing for a traditional business. In many ways, a political campaign is an eight month marketing and branding campaign- just like for any product or brand. You are … Continue reading
Seeing Unions Through The Eyes of Teachers
This past weekend at Educon 2.6, Kevin Jarrett and I hosted a session entitled “How Unions Can help Foster Education Reform”. This was prompted by a question I have had for a long time, which is whether the public view … Continue reading
Branding Your Business with Social Media: Weeks Two and Three
We’ve been having some really fantastic classes on Branding Your Business with Social Media in Kennett Square and in Wilmington, DE at Film Brothers. I’ve combined the handouts for weeks Two and Three into one PDF, you can download by … Continue reading
Branding Using Social Media- Classes for December
Green Sales and Marketing, run by the great Barb McCoy, has asked me to teach a set of classes on Branding Your Business Utilizing Social Media for the month of December. It’s a series of four classes, geared towards helping … Continue reading