by Whitney | Jul 24, 2012 | Branding Your Busienss, business, education, explanations, Marketing, podcamp, social media
Part of my job is helping organizations, small businesses and non-profits, understand all this “social media stuff” and why it might be important to their business and projects. Every time I teach a class, I think about ways to tighten up the message and...
by Whitney | Feb 9, 2012 | Marketing, social media, Uncategorized
This week, I’ve stumbled across several examples that make me wonder how product launches are going to work in the future. In the land of radical transparency and social media, leaks and speculations happen all the time. Rumors about Apple and future product...
by Whitney | Dec 8, 2011 | recommendations
I’m a big fan of Marketing Over Coffee, a super podcast about all things digital marketing, run by my friends, Chris Penn and John Wall. In my recent presentations to the Delaware State Chamber of Commerce, Delaware Economic Development Office and the classes...
by Whitney | Oct 8, 2009 | Uncategorized
When it comes to the new FTC regulations regarding disclosure in advertising, the best way to learn what to do is to read the examples given in the Guidelines themselves, or to see examples of how disclosure is done well, so you can model your disclosure accordingly....
by Whitney | Dec 27, 2008 | Uncategorized
Podango looks like it is in trouble and may not be long for this world. I’ve been part of the Podango family while part of the Mommycast and Friends network, and I have always been a big fan of Doug Smith and Lee Gibbons. Both Doug and Lee have been great...
