Pay it Forward- For Yourself!

I work for a digital marketing firm, and I produce a lot of content for the web- videos, blog posts, copy for websites, and more. The one thing I do every day that pays off the most in the long run, is trying to capture ideas, pictures and little snippets that end up becoming the pieces of bigger, more impressive projects later on.

For example, last year one of my clients participated in a big 4th of July parade.  I took lots of pictures and video that day. We posted some of the footage and pictures live that very day.  Some of the pictures went into an email newsletter shortly thereafter.  And all of those pictures and footage made putting together a short video for their site to get people excited about this year’s parade super easy.  This meant the time spent capturing the moment last year has continued to pay off in different ways for at least a whole year- that’s a good investment of time and resources.

Likewise, for another client, we write a ton of case studies about the work they do.  By having their workmen take a few shots when they are installing new equipment, and having the owners shoot us over a little bit about the job and the folks involved, I’m able to create a great case study that showcases a solution to a problem many other people have, while also demonstrating our client’s knowledge and expertise.   A few minutes of capturing data and pictures, and the payoff becomes content for the blog and Facebook that helps create new leads and multiplies their success.

Yesterday, I was trying to solve a problem for a client, and I remembered a friend had posted about this particular issue a few years back- the post stuck with me.  So I looked up their blog, and while the post was no longer there, I found a couple of other interesting ideas, and now I’m thinking about ways we can work together on a few things.

In all of these cases, work and ideas I paid attention to a long time ago come forward and become incredibly useful now- it’s like David Sedaris’s new book- Theft by Finding- by revisiting what you’ve done, you can then remix, rework and come up with entirely new ideas based on everything that’s gone before.

But how do you create a personal Swipe File- Idea Board- collection of stuff that you will use again and again?

Personally, I use Flipboard to alert me to new information and blog posts I might not otherwise see.  I sort the best stuff into a couple of “buckets”- they call them magazines- where I can collect relevant info for projects or ideas that I can then go mine later on when I’m stuck or feel particularly uninspired.

I use Flickr to post pictures, and I also try to take pictures of flowers, signs, etc. while I’m out and about- things that capture my attention, because that all becomes a decent backbone for are for a slidedeck or blog post in the future. I have a log of background sounds I’ve recorded while on vacation- sounds I can use in videos, podcasts, or even a story/drama if I ever need one.

In the age of digital media, you can be a content hoarder and easily get overwhelmed.  The key is to try to stay a bit organized, tag everything so it’s easy to search and find, and use the right digital tools like Skitch, Flipboard, This blog, Pinterest, and even Facebook to keep the good stuff easily available when you need it.

Building in capturing moments that grab your attention now will end up paying off huge dividends later.  All you have to do is keep your eye out for the things that are creative, odd, memorable, goofy- with flashes of brilliance that make you smile. Save that stuff- digitally- and it can reap rewards (and save tons of time searching for this stuff online later).

Just remember the time you put into this now- just moments when you are doing your everyday stuff- can yield dividends multi-fold in the future. Pay it forward- for yourself and others, by being observant in the now.

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You are More Than Your Audience

A friend was remarking on going back and deleting posts from his facebook and instagram accounts, trying to be quieter and more purposeful.  Part of the reason seemed to be a lack of attention to recent photos, etc. and it became painfully obvious to me.

We are more than a collection of our digital posts and data.  We are more than our audience and brand.

Do not value yourself based on the number of likes, etc. you get on your daily stuff.

Unless you are trying to build a business, run for office, or something else that relies on building a brand and pleasing an audience every day, FORGET THAT STUFF.

Be Yourself.  It is Good Enough.

Facebook was designed so friends can keep in touch.  It’s morphed into a place you can easily see as a bragging billboard, or a marketing billboard.  And it’s okay for it to be that in part.

What I love about Facebook is the personal interactions that matter. Connecting with friends I might not see for years and keeping in touch in a low-level way. It’s like a “Hey, How are you?” call without the time disruption.  (We should make more time for those sorts of calls in our lives, by the way, but that’s for another post entirely.) Heck, I even put up with my brother’s trolling my political/policy posts. But at least I know what he thinks and feels, for better or worse.

I keep in touch with extended family. I keep in touch with podcasting friends and neighbors who are now spread all over the world, and sometimes, I actually get to see them in person. And that makes all the difference, right there.  To see a friend or classmate, you haven’t seen in years, but you happen to visit their own, or find out on Facebook they are coming to yours… it’s such a joy to grab lunch, catch up, and see people you really like and enjoy, but may not be as close as you were in another part of your life, when you shared the same physical space more often.  It’s been all pleasant memories and fun, and that’s the joy in living.  It’s much better than just a Christmas card.  It’s another super experience that you will remember and one that makes life richer.

Now for business, I try to bring that human voice and caring to my clients.  I want them to know the business cares about them, and we try to offer helpful stuff, interesting stuff, things worth your time. Because just like friends, I want people to see the business as a part of the fabric of their community.  Sure, they would like you to come and buy stuff, but we’d like the business to be more of a relationship and not just strictly transactional in nature. And the folks who run these businesses mean it- they want to be the folks you like and trust, because it not only helps them grow their business, it feels good to be one of the good guys in the community. It’s a positive cycle.  That’s what we need more of.

Even as a township supervisor, I want people to see our Township Government not as a monolith, but a group of folks in charge of getting things done, with the best interests of the community at heart. I want people to know our roads master and code enforcement office, police chief and township manager, and everyone on their teams as the friends and neighbors they are. Sure, there are things we can and cannot do as the Government, but we’re also trying to be people, doing the best jobs we can, day in and day out.  We make mistakes.  We try to fix them when they happen. We make choices. It’s not easy, but in the end, it’s about so much more than a popularity contest.  It’s about the people we live and work with every day.

When you start everything from the human perspective first, from the kindness and caring perspective first, the other stuff will follow.

The best performances in music, art, acting or anywhere else are always when the person is in the flow, in the moment, and whether or not anyone is watching is secondary.  Sure, the performer is happy when the audience is pleased, but the real satisfaction is knowing the job was well done to begin with.

We need to be that way in our everyday lives.

Sure, there are tons of trite sayings about dance as if no one is looking, but the real message underneath that is to do what you enjoy for you, not for others. Because in the end, they decide for themselves how they feel. You can’t make anyone else feel anything- you can only present what you have to offer and their feelings will take care of themselves.

Do what makes you happy. Please don’t hurt other people in the process.  Be kind. Treat others with respect and the benefit of the doubt. And the rest will mostly take care of itself. Constant self-editing of your overall “profile” is largely time consuming and pointless, since the real you is always clamoring for attention anyway. Just be you, and seriously, I promise, it’s all good.

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Getting Involved- How To’s

Pussycat Hats

I assume you’re reading this blog post because you are concerned about changes in our government. Many people are reading the Indivisible Guide online. That is a document that has a more partisan edge to it, so I will leave the discussion of strategy and tactics to them, and instead concentrate on how you can get involved in your local community and start making a difference right away.

 

Non-partisan -Just starting out- Instructions

Step 1- What are the issues or areas that are most interesting to you?

The very first step is to pick an issue you are passionate about- that will sustain you for the long haul. Is it environmental issues? Social Justice? Health and fitness? Young people? Economic opportunities? The arts? Politics in general? Write down a list of some of the things you care most about, or wish were better.

Step 2- Pick three of the issues that you wrote down for step 1. Write down why they are important to to you. Add any ideas you have about improvements in these areas you’d like to see. So for example, around here, preserving farm land is a big deal, and we have an open space tax that’s in place to help preserve open space for the enjoyment of all.  If farm preservation or land conservation was on my list, I might say” open space is important to maintain a healthy environment for the community and preserve ecosystems for local wildlife. Without it, we would have nothing but track housing and strip malls. What I’d like to see happen is more farmers being able to afford to work the land, or turn open space into public space that everyone could enjoy.”

Now you’ve established a few issues that motivate you and provide a focus. That helps for the next bit.

Step Three- Write down your “superpowers”.  What do you do well?  What are your talents? Do you love running a group? Do you love posting on facebook? Can you build a website? Are you a writer or good editor? Do you have marketing skills? Do you love hosting parties and events? Do you like crafts? This is a great list so you identify the things you love to do- any many of your passions and talents can find a home either in getting involved in a community organization or in government by having identified things you can and would like to do.

Big Secret: Most people running for office don’t know very much about websites or marketing If you are social media savvy, if you can set up a website, if you know something about SEO, Facebook, graphic design, Video and audio production, Memes- ALL of these skills are desperately needed by candidates.  Most political marketing depends on- wait for it-DIRECT MAIL.  We all know this is expensive and rarely works to change hearts and minds.  If you have any digital media skills, local candidates in the next year for local elections and in a year from now for Governor and Congressional elections will NEED your help. Find out who the candidates are on your local county’s voter services website and find out who their campaign manager is on their paperwork, and CALL THEM.  They will be thrilled to have your help.

Step Four-Attend a public meeting of a local government group here you live. This could be City Council, county council, board of selectmen meetings, township supervisor meetings, school board, planning commission meetings, zoning hearing boards- go to something.  To be honest, the meetings of the council or other government groups will probably cover a broad range of topics versus planning commissions and zoning hearing boards that largely deal with development and real estate issues. Sit at the meeting and listen, and take notes about what’s going on and who the players are. This will give you the lay of the land, and you’ll learn more about what’s happening in your local community.

You can also do this by looking up your local government’s website, and look for meeting agendas and minutes.  Many public meetings are also video-taped, so you can watch them from home.  That’s okay, but it will prevent you from getting to know the other people at the meeting, who tend to be the more engaged and involved group in the community.

At most meetings, there’s a time allotted for public comment.  Each governmental entity handles this differently, so you need to go to a meeting and see what’s up and how this works.  The next meeting you attend, make sure you get up and ask a question about an issue facing the local governmental body that concerns you. This will let everyone else know who you are and that you want to be engaged.

Talk to other people before and after the meeting. Introduce yourself.  After all, you are a taxpayer and you pay the salaries of every person in the front of the room. If you want to find out if there are positions open on various commissions and committees, ask while you are there in person. Who knows?  You could end up with a committee assignment sooner than you think.

You can go this pathway to get more involved regardless of your party affiliation. If you are registered one way or the other, that can make a difference in some areas about whether you will be welcomed immediately with open arms. If the party in power is of the opposite persuasion from you, you may be viewed suspiciously at first, but persevere. Getting involved means showing up consistently and demonstrating genuine concern for your community. Don’t get discouraged. If you have any problems, feel free to email me or comment here, and I will help you personally.

Alternate track- Go Political

If you are definitely in the camp of a political party of your choice, there is likely a local group of organizers. In our area, we have a County-wide party group, and each smaller area in the county has a separate “zone” that covers a smaller local area. By calling the State Party or County party, they will likely put you in touch with your local group leaders on the party committee who will be more than happy to have you attend a meeting and get more involved.

Committee People

On a local level, each party has Committee people. Sometimes there will be one or more committee people assigned to each voting precinct. These folks are the ones who set up the card tables and hand out literature on election day, and we always hand out the “I Voted” stickers as well. The rest of the year, they are involved in helping support candidates running for office, contacting voters in their precinct, and often help with other projects, whether it’s getting mailings out, yard signs, voter registration drives or other things.  Committee people are the backbone of political organizing and are instrumental in making sure potential candidates for office get the signatures they need to get on a ballot. Committee people also are in charge of nominating candidates and this is can be a stepping stone to becoming a National Convention member and even a member of the Electoral College.

Committee people are also part of the group that helps find people to run for office, or may decide to run for office themselves. I was first asked to run for the State House by a committee person who got to know me through volunteer work I did making phone calls for the party in presidential election years. I had never really been to a party meeting, and had to be walked through the process of how to get one the ballot. By having the support of the committee people, they helped me form a campaign committee, find a campaign manager, introduce me to local area leaders, and provided the vital help I needed to run my campaign.

Timelines

On your State or Local voter services website, there will likely be an election calendar posted. This is where you can find out the days people need to start circulating petitions to get on the ballot, the date of the primaries, and the date of the general election. Candidates will need help getting signatures- and here in Pennsylvania, petitions will start circulating on February 14th. We’ll be out circulating petitions for local judge positions, township supervisors and more. Come join us!

Getting involved early like this will also likely give you an opportunity to meet the candidates up close, and you can choose who to support – Assuming you are not the one running yourself!

You can do this- but many of the pathways for getting involved aren’t always clear.  I hope this helps. Please let me know if you need help, and I will help you find the people locally to help you get involved.

We’re only going to have good people who are concerned about the needs of every citizen in office if we find them, and support them getting there.  It takes time. money, and it’s not easy. But the more we let only those folks who have personal money run for office, the more we will have people who are in office for personal power reasons rather than the power of the people. Help us change this. Let me help you change this trend.

We can do it, together.

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Those Big Questions….

Becoming a parent is like joining a club. We become responsible for another human being in a way that’s different from most other relationships- and for moms, these kids really are part of us- science even shows that part of their DNA ends up in our bodies forever. That club means moms will often talk to each other about their kids, the good stuff and the bad, looking for tips, a shoulder to cry on, and just the understanding that comes with having this life-changing experience in common.

As our kids get older and become young adults, parenting evolves as well. We try to give them advice and get them to avoid our own mistakes. We learn, the hard way, that they will often have to get their own set of bruises that life dishes out, and we can’t protect them from these. I will tell my kids “Make all new mistakes- not the same ones I made- trust me!” but they need the lessons these bumps and bruises teach them, even when it’s surrounded by parent frustration and the choking back of words like “I told you so.”

As my kids are transitioning into adulthood, I often find myself trying to provide guidance, but also trying to remember to just shut up sometimes. I provide extra warnings and precautions, not just because I worry about them, but somehow, I believe that these warnings and precautions act like a shield, or a blessing over them, to prevent harm from coming their way.  Silly and superstitious, yes. But I have to say these things sometimes, so if anything horrible does happen, I won’t regret forever having not said the “I love you!  Be careful, drive safe” as they leave the house. I want to keep them safe and happy as much as I can, even though more and more, they are responsible for themselves and what the rest of the world dishes out.

When I found out about a friend’s child dying this week, a child sandwiched right between the ages of my two boys, I was gobsmacked. It makes me worry about the vulnerability of my kids, just at the point in time when we are letting go of the last vestiges of control we think we still have as parents.

Transitioning to Adulthood

When I was that age, I remember feeling really insecure about just about everything.  Of not knowing my place in the world, and only having an inkling of where I thought I should be, only to have life dish up its own surprises and learning that I could be, and should be, on a different track.

I remember confessing to a mentor, worried I would be such a disappointment, about wanting to change fields, and being told “Seriously- if your choices in this life are between getting a PhD in Biology or going to law school, you have no problems.” He was right.  But I needed someone to tell me it was okay to change, to make new choices, to find a better fit, to live my own life and not a life I thought I wanted and conjured for myself at age 11. (That’s a story for another time.) I wonder who those mentors will be for my kids, and I also know that seldom do we get to be those significant adults for our very own children.

There’s a serious temptation, every day, to run away from being a grown up.  The consequences are real.  They’re big. You will have to deal with them a very long time. The thing no one ever tells you is that you stop feeling any older, on the inside, at about age 25 or so.  You get a lot more experience and can make better decisions as a result, but that person is still in there, just trying to figure out the next thing, the next opportunity or responsibility or problem, and hoping people won’t figure out that they handed the reigns to someone who doesn’t always have a clear path or goal in mind from the very beginning.

I remember clearly, as a young person, thinking adults not only had all the power but they just knew stuff and had everything figured out, a plan and agenda in place. When I had my own kids, they did not come with a manual. I had to make all the rules, and I didn’t write them down, either.

I had to learn that so much in life, for me, anyway, is about preparation and improv. I need to be as prepared as I can be, or know where to source information if I need it, but I’m making it up as I go, trying to make the best decisions I can, doing the best I can, I also know I’m going to make mistakes, say something stupid, be awkward, be wrong, and I still have to move forward.

The hardest lesson for me has been to learn to allow myself to make mistakes, to forgive myself for being stupid and awkward, and move on as gracefully as possible. Humility. Life serves up a lot of it, and the key is that admitting mistakes is so much better than trying to cover them up or pretend they never happen at all.

Those Grownup Secrets

I don’t know how to teach these grown-up secrets to my kids. How do you give them a great foundation and trust you have good advice and know stuff when you are also admitting how much you don’t know at the same time? How do I let them know that there is no perfect other than pushing yourself to do your best, without also feeling like I didn’t figure out what it was like to really work hard until some time in law school? How do I tell them that I know what I can do to grind out a big project, but that I also struggle with balancing hard work and the joy of goofing off and enjoying life?

The hardest words to say are often I Don’t Know. I don’t know if it will turn out ok. I don’t know all the answers. I don’t know if they’ll make it. I don’t know how to fix it, or if it can be fixed.

My kids once recorded me saying “Honey, I was Wrong” and turned it into a ringtone for my husband’s phone, making fun of the fact that I was annoyingly, often right and rarely wrong, but I actually pride myself on saying things like “I was wrong” and “I’m sorry”. They aren’t always easy to say, but I try to apologize after I fly off the handle about something or make something a bigger deal than it really is.

The lesson of adulthood may be, in the end, learning to accept imperfection, even when folks are trying their best, and it turns out to fall short. It’s to accept what we have control over and what we don’t, and finding a way to become comfortable with that, even when it deals us huge blows.

 

It’s time to brush off the blues and to get on with it.  2017 will be a year full of its own challenges, but facing it with a positive face will take us mich farther than looking at a glass half full. There’s lots of potential for joy and good out there, and it’s time to revel in as much of it as possible.

I hope your 2017 is magical. We need it.

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GOODBYE 2016!

It’s Tuesday, December 27th 2016, and I just found out Carrie Fisher, who we all know and love as Princess Leia, passed away.

This ends a year where many famous people have passed away that played a role in the pop culture that makes up my childhood and young adulthood.

I loved David Bowie and his music, and I will always remember his performance of Dancing In the Streets with Mic Jagger at the opening of Live Aid in Philadelphia.

I also remember him in the weird and wonderful movie Labyrinth. Bowie was always cool, mysterious, and inaccessible in some ways. But his music was part of the pop culture backdrop for many of us whose “formative years” were in the 80’s.

Then we lost Prince.  Who was suffering from hip pain (just when we’re all feeling older ourselves). Prince was the cool cat of the 80’s and 90’s. who had songs you danced to, wondering what 1999 would ever be like, when it seemed so far away.

Just a few days ago, George Michael joined the list, one of those folks whose music made us happy and want to dance, and also taught us a lot about tolerance at the same time.

Then we lost Gene Wilder, who I loved from Willie Wonka and from Blazing Saddles equally, not to mention The Producers and Young Frankenstein.

We lost Alan Rickman, who my kids appreciate as Snape in the Harry Potter movies, but I loved him in Truly, Madly Deeply and the January Man long before I had ever heard of the Boy Wizard.

We lost Florence Henderson and Alan Thicke, who played the TV parents we all kinda wished we had, particularly when in the middle of teen angst, we thought our parents were the worst and didn’t understand us a lick.  Now that we’re parents ourselves, these family sitcoms are no longer the norm, so our kids don’t see parenting and family in the same rosy bubble as we did watching The Brady Bunch, Growing Pains, or Family Ties.

Bill Cosby hasn’t passed away, but the wheels came off his perfect Dad image last year and he’s been in court locally this year, so it’s the death knell to those memories of fatherly perfection as well.

Then there’s Gary Marshall, who made half the TV shows I grew up with- from Happy Days and Laverne & Shirley, and Mork & Mindy to sappy rom-coms I love, ranging from The Princess Diaries, to Pretty Woman to Overboard and even Beaches.

Leonard Cohen died- there’s not enough to be said about his music.

And eve the wacky Zsa Zsa Gabor died, who we basically knew from Green Acres (or was that her sister?) and being center square on game shows we watched while home sick.

And now Carrie Fisher and even the guy who played R2-D2 passed away this year, making Star Wars, which I saw when I was around 10, seem so very long ago. But Star Wars is something my whole generation is getting to relive and reshare with our kids with the new movies coming out, making it feel like a bridge from our childhoods to those of our kids.

All of this is making me feel old today.  It makes me feel like my childhood is REALLY over now, and I’m really an adult. I’ve always felt a little younger than everyone else, in part to being the youngest in my class all through school. But now the folks who helped really mold the Gen-X culture are passing away.  The folks who were perhaps not our contemporaries, but certainly the influences in fashion, attitude and everything are ebbing away one by one.

2016 feels like a watershed moment in many ways.

The MTV generation has finally had to grow up.  Our heroes are breaking hips and having heart attacks, and no longer just dying in the tragic but fundamentally reckless way that we would perhaps expect to happen, like when John Belushi passed away.

I want to go hide under a blanket.

But instead, we’ll get up and do the grown up thing.

But how I wish I could stop adulting for just a few hours, and go back to sometime around 1984, when I first met my now husband, and experience that carefree joy that wasn’t interrupted constantly by texts, emails and calls, and the need to be available 24 x 7.

Goodbye 2016.  May 2017 be better in just about every way.

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