Criticism

It is so easy to criticize and vent these days.  Snark has developed into its own art form.  You probably are inundated with it in your daily Facebook and Twitter feeds.  It is always tempting to join in, and complain or take cheap shots at others.  For example, a GOP staffer recently wrote a pretty nasty post about President Obama’s daughters who were rolling their eyes a bit as their Dad went through the ceremonial Turkey Pardon.  (Feel free to take a look at the article, but basically it comes down to the girls looking less than fully thrilled to be there for this event, which may have been fun the first time, but after 6 years in a row, is probably tiresome for everyone involved.)

Let’s take a few brief moments to deconstruct this issue.  Firstly, the annual Turkey Pardon is a silly tradition, but it’s become an expectation. I think many Americans do a collective eyeroll at this, so why should the first daughters be any different?  Secondly, taking a shot at teens so you can also take a cheap shot at the parents is simply unacceptable behavior, regardless of whether or not they are public figures.

This same sort of snark and unnecessary criticism pervades social media and the way people interact these days.  The news and every magazine at the checkout stand is filled with comparisons of who wore what dress best, who looked less than fully glamourous at what event, and who decided what undergarments to wear or forego.  I ask you- why is any of this even slightly worth the ink and time we waste on it?

Critique is supposed to be a detailed analysis or evaluation of a situation; ideally it should be accompanied by suggestions on how to improve a situation or avoid any mistakes in the future.  Critique as a sport has a mean underside, making the receiver feel diminished or less than.   Perhaps my current sensitivity to this is because I just finished running for office, and the past weeks have been filled with low level fault finding and analysis of what to do differently.  This process can be incredibly helpful, but it can also be incredibly painful.  The non-helpful, just mean-spirited “What were you thinking when you wore THAT?” sort of critique just gets under my skin right now, because it seems like an audience throwing things at a performer.  Being critical is easy, but actually putting yourself out there on a public stage takes guts, and there are consequences whether you win or lose, that the audience doesn’t have to deal with when it goes home.

Edutopia frequently posts an acronym I think we all need to remember before we shell out criticism to anyone in our lives: THINK

  • Is it True?
  • Is it Helpful?
  • Is it Inspiring?
  • Is it Necessary?
  • Is it Kind?

The kind of criticism doled out by this particular GOP staffer I would argue is really none of the above, although she might think it was a “helpful” reminder to these young ladies that they are on the public stage, all the time.  But until this staffer wants to take that kind of critique every day herself, maybe she should keep her thoughts to herself.  My critique here is meant to be helpful and a reminder that we need to start with kindness.

Listen, we all have those thoughts.  The “What was that fashion choice about?” or a “I cannot believe they thought that was a good plan” moment.  Many times a day in fact- I have teenagers in the house.  I think a lot of things that are not always reflective of my best self, and I try, sometimes unsuccessfully, to keep that crap to myself.  No one ever appreciates the “I could have told you that” response to a mistake.

Instead, when there has been a particular moment that makes you want to slam your head against your desk and cry, I am making an effort to try to look for ways to fix the problem rather than heap a ton of “What were you thinking?”  venting on top of what’s already a bad situation.  Number one, the venting doesn’t really make me feel better, and it always makes the other person, already in a scrape, feel much worse.  In fact, this sort of reaction is the main reason teens don’t tell their parents 75% of trouble they face- they don’t want to see that look in your eye or deal with the lectures.   Dealing with the problem itself, and finding ways to solve it, together, allows everyone to keep their dignity while learning lessons at the same time.

I come from a family of yellers.  Learning not to yell, not to vent, is really hard, and I don’t always succeed.  I have a temper.  But I know it’s not okay to do this stuff, and I also apologize to my kids afterwards, so we can try to make it better.  I’m not perfect, and they need to know that even adults screw up, and can admit it when they do.    It took me a very long time to realize that the yelling might feel like releasing frustration to me, but the receiver just felt punched in the gut.  That moment of outrage was not worth even a second of the pain I caused my kids, even if it was done in service of some sort of lesson.  There are simply better ways of handling and dealing with anger.

The next time we’re tempted to make some unkind remark, especially online, about someone else, let’s try to remember that they are human, and try to start with kindness.  If we can build kindness as a habit, we’ll all be much better off than making our default setting one of snark and ennui.  No one needs more of that.

 

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Distrust in the System

A friend of mine from St Louis wrote a post about the recent issues in Ferguson, and eloquently deconstructed them as coming from an underlying distrust in government and systems.  Having just run for public office, I have a deeper understanding of this than ever before.  I was asked, multiple times when knocking doors the following:

“Why is a nice girl like you running for office?”

“You seem like a smart and articulate person- why would you want to be part of that mess in Harrisburg?”

“Are you sure you want to do this?  Why would any sane person get involved in politics?”

“I like you, but do you have the “cahones” to get something accomplished?”

“They are all horse thieves and pickpockets.  Government is hopelessly broken.”

My answer was often simple and straight forward. Running for office was about being hopelessly optimistic that we can be better and make change.  It was about believing that we have a choice- sit back and watch things continue as is, or try to make a difference- and making a difference means stepping up and running.  It means not being content with business as usual, but willing to do all the hard work necessary to try to improve things.

That said, there are plenty of entrenched interests in the system.  We have a political system that encourages candidates to “binge raise” money- raise as much as possible in the shortest period of time, and then “purge” by spending it all.  And then we wonder why our government is not always fiscally responsible.  The system itself trains people to look at money as an end in and of itself rather than as a tool that reflects our core values.

Add to this the party system where you have to choose the R or D team in order to have the support you need to run for office.  Add in the special interest groups that look to the party for recommendations on which candidates will win or lose- and those decisions are often made before the actual candidate is actually in place, because it is pre-determined  by the voter registration numbers and gerrymandering of districts.

It’s no wonder why people are fed up.  It’s no wonder why they don’t trust the government or the system at all.  Frustrations run deep.

When people would ask “Do you think our government is too big?”  I would have to ask “What do you think is the right size?”  No one knows the answer to that question, because “size” is not the parameter we need to measure, but instead, competency and efficiency.  Much like looking at Google analytics, if we could start measuring performance accurately and hold people in government more personally accountable, I think we could make great strides in improving government function overall, and do it at a reasonable and rational cost.

I understand the underlying distrust in the system.  But I also understand the answer lies in each one of us, not only showing up to vote, and hopefully having done a little homework to decide who to vote for, but also to take the risk and get more involved in making things better at a local level.  Go to a city planning meeting.  Attend a school board meeting.  Know the folks in your area, and talk to them about what matters to you.  Donate to local candidates and show up and talk to your local representatives.  If you aren’t involved, but sit passively on the sidelines, nothing will change.  Injustices will occur.  Frustrations will mount.  Bad things will happen as a result.

The bottom line is we have to try to be the change we want to see, or end up being consistently frustrated and dissatisfied.  Not everyone has to run for office, but each of us does have to take some responsibility for being engaged, or we will simply end up with the most craven and self-centered people serving in order to bolster their own sense of power and self worth, rather than folks who are truly dedicated to making our communities stronger, long term.

Monday morning quarterbacking the system will never lead to change.  Getting involved will.

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A Brief Explanation of Common Core and all the Hub Bub

There has been a lot said about Common Core and it has become a political football for folks regardless of where you stand on the political spectrum.  Coming off a political campaign, I got to see how issues like this get used as a proxy for many other ideas, and the reality of the situation gets lost.  Since I will be returning to my volunteer role working as a community manager with Edutopia, and I thought I would take a moment here on my personal blog to try to demystify Common Core.  (Disclaimer: Edutopia does not take a position one way or another on Common Core, so this piece is mine and mine alone.)

The Common Core is a set of academic standards that is meant to make sure kids in every grade have a common set of skills in place before advancing to the next grade.  For example, the Common Core writing standards for the fourth grade includes the following:

CCSS.ELA-LITERACY.W.4.1
Write opinion pieces on topics or texts, supporting a point of view with reasons and information.
CCSS.ELA-LITERACY.W.4.1.A
Introduce a topic or text clearly, state an opinion, and create an organizational structure in which related ideas are grouped to support the writer’s purpose.
CCSS.ELA-LITERACY.W.4.1.B
Provide reasons that are supported by facts and details.
CCSS.ELA-LITERACY.W.4.1.C
Link opinion and reasons using words and phrases (e.g., for instance, in order to, in addition).
CCSS.ELA-LITERACY.W.4.1.D
Provide a concluding statement or section related to the opinion presented.

So by the end of fourth grade, kids should be able to write an essay expressing their opinion, that is organized and is supported by relevant facts and details.  This is the standard format of almost every 5 paragraph essay and/or blog post.  What’s wrong with this?  By meeting these standards, kids in fourth grade in New York or Florida or Utah will all be expected to have the same skills.  Even if their families move across the Country, kids will be able to pick up at the same place at the beginning of the 5th grade school year, regardless of whether they read the same novels the previous year or not.  It won’t matter as much whether or not your teacher got all the way through Chapter 10 in the reading book, as long as you have these skills in place, everything is great.  The fifth grade teachers know what kids should be capable of doing, and there’s less time spent re-teaching material kids forgot over the summer.    It sounds great on paper.

Now we get to implementation.  Teaching kids these skills will require them to do more than memorize or recognize the right answer on a multiple choice test.  It requires deeper learning, and deeper teaching.  It’s going to take some time to transition existing curriculum and lesson plans to meet these new standards, and this will require additional professional development.  It’s going to be bumpy, as most changes are.

But wait!  An administrator goes to a conference.  There’s a shiny new box of books and computer programs produced by Company ABC which promises each lesson is Common Core Aligned.  Which is easier- buying the new books or actually training your teachers to teach differently in the classroom?  Those new books are looking like a great short cut.

Let’s talk about all those crazy math problems posted on Facebook that are attributed to Common Core. ( I will also remind those of us who were in grade school in the 70’s about the way we had to learn how to solve problems in Base 8 or Base 3 as well as Base 10, and to remember this before getting bent out of shape about not understanding your child’s math homework.)  The point of the math standards is to begin to make kids as fluent in Math as they are in reading.  We want them to understand more than how to calculate, but how to think in “math”- learning logic, a sense of measurement and proportion, and to be able to reason with numbers as well as words, and be able to combine the two as needed.  The standards are asking kids to show their work more and articulate how they are thinking about the problem.  This is a big change and is often difficult for kids who have stronger analytical skills but weaker verbal skills.  My kids can’t stand it, because they have a very intuitive sense of numbers and can do calculations in their head, but explaining how they got to a solution is absolute torture for them.  However, it doesn’t mean that they should not be able to explain their thinking and also have any mistakes corrected along the way, to prevent issues later on down the road when algebra and calculus come along, and mere calculation may not be enough.

So let’s examine a standard up close. The math standards for Fourth grade say:

Use the four operations with whole numbers to solve problems.

CCSS.MATH.CONTENT.4.OA.A.1
Interpret a multiplication equation as a comparison, e.g., interpret 35 = 5 × 7 as a statement that 35 is 5 times as many as 7 and 7 times as many as 5. Represent verbal statements of multiplicative comparisons as multiplication equations.
CCSS.MATH.CONTENT.4.OA.A.2
Multiply or divide to solve word problems involving multiplicative comparison, e.g., by using drawings and equations with a symbol for the unknown number to represent the problem, distinguishing multiplicative comparison from additive comparison.1
CCSS.MATH.CONTENT.4.OA.A.3
Solve multistep word problems posed with whole numbers and having whole-number answers using the four operations, including problems in which remainders must be interpreted. Represent these problems using equations with a letter standing for the unknown quantity. Assess the reasonableness of answers using mental computation and estimation strategies including rounding.

This means there’s a lot more language and word problems in math.  I would love it if we actually connected this up by doing real world projects that required using math skills, such as designing and then building something like a birdhouse.  It would start by calculating dimensions on paper and then actually building it according to the plans, to see whether the math “checked out” in the real world.  Even learning where the math did or did not work would be a valuable lesson in translating paper instructions and logic into real life.  This would help teach kids to look over a set of instructions, or even a recipe, and decide on whether the proportions seemed right before making it.

The point of all of this is that when we make any changes in a curriculum or in the way a subject is taught and learned, it’s going to confuse folks who learned it another way.  Each way may not be inherently wrong or right, and they each have their plusses and minuses.  But if we understand why changes are being made and what their long term benefits might be, maybe we could stop making teaching of courses in school such a political football, and get back to the important stuff, teaching kids the skills they are going to need to navigate an increasingly complicated world.

I love the idea of much of common core, especially where it focuses on building skill sets rather than rote memorization.  I think there’s great potential to do cross curricular inquiry-driven projects that will help learning come alive to kids, and put it in context, so it doesn’t always seem so abstract and pointless.  That’s exciting.  But when I see or hear of implementation that is essentially just reading a new script out of a new teacher’s guide, I go cold.  At that point, all we are doing is swapping one one-size-fits-all program for another, and the chance that teachers might actually start to customize the learning to the kids they have in their classroom goes right out the window.

Many folks have gotten upset because as the new “accountability” tests have rolled out, it’s become clear many kids were relying on recognizing the right answer rather than understanding why it was right, and that’s something that becomes apparent with the Common Core.  We’re now asking both teachers and students to work harder than before, be more engaged with their learning, and tackle harder problems.  It’s the right thing to do.  But it won’t be an easy transition for anyone, and we might find out, as many college professors will already tell you, students haven’t been as prepared for the rigors of college as they once were, and these changes are necessary to make sure kids are ready for college and career.

Yes, seeing test scores go down causes panic and worry.  But making a test easier so we can brag everyone got all A’s doesn’t automatically make them smarter and more successful- that’s just grade inflation.  Common Core is essentially asking more of everyone, and there will be some grade deflation until everyone is comfortable with the increased expectations.  Harder tests will mean having to work harder to achieve, and that’s not a bad thing.  Letting people skate by with minimal skills and a false sense of achievement is far more dangerous and damaging.

In the end, I think the essence and goals of common core are great.  I think their implementation and explanation to parents, kids and teachers alike has been, at best, ham handed and poorly communicated.  I don’t think we need to give up on Common Core, but much like the issues with the website around the Affordable Care Act, we have to retool and make sure everyone sees the map we’re using and where it’s headed so they can be more patient during the trip itself.  But until that happens, everyone will be sitting in the proverbial backseat, second guessing the driver and asking for the 400th time, “Are we there yet?  When are we going to get there?”

If we decide it’s too hard and turn the car around, we’ll never get to the destination. And that destination just might be the preparation of our kids for a more complex future where critical thinking and flexibility in approaches to problem solving will be key skills.  I want our kids prepared for that future.

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The Media and the Campaign

There’s a lot that goes on with a political campaign that mirrors marketing for a traditional business.  In many ways, a political campaign is an eight month marketing and branding campaign- just like for any product or brand.  You are either introducing a new Candidate, like launching a new brand, or you are trying to refresh an old favorite, and encourage people to stay the course.

As part of the campaign, using a variety of media is important.  We chose to use some traditional media sources, including radio and direct mail.  You can listen to our

radio ad by clicking on the player.  (Many thanks to Ken Grant for voice over services, and the fine folks at WJBR for their production expertise.)

We did some small video projects, one specific to my opponent’s support of the Voter ID bill.  He is very proud of having spent time for years to get this bill passed, even though there has been no evidence presented of in person voter fraud in PA, and the bill was eventually declared unconstitutional in the Courts and the sitting Governor decided not to appeal.  (Although recently in debates, he said if re-elected, Gov. Corbett would welcome a re-introduction of such a bill.  You can draw your own conclusions about election year politics.)

Here’s that video:

Our mailers were kept simple and graphic, presenting one idea each.

You can take a look at two of them below (uploaded as PDF’s)

17454254 Whitney Hoffman Post Card 0918-3

17454254 Whitney Hoffman Post Card-Gridlock 1008-2

We’ve been active of Twitter and Facebook, and we set up a separate campaign website, while also posting and blogging here as well.  We have a few new Facebook “posters” to share this week as well.

I have no idea what will happen November 4th at this point.  I am proud of the media we created, and I think it stands out as different from most of the mailers I’ve gotten from other candidates.  All of this may not  be a recipe for winning, but I do think it’s a campaign I can be proud of, both as a candidate and as a media/marketing person.

Many thanks to everyone who helped over the course of the campaign, including Paul Muller (one of the best graphic designers I know), Jenni Brand (for brainstorming and helping me pinpoint the great ideas out of the sea of possibilities), Nancy & Don Dibert of Epic Marketing  and their entire team for execution and giving me a huge education in direct mail; the folks at Dr. Don’s Buttons; and Matt at Paper Crane Press for helping us get off the ground early.

We’ll do another post publicly thanking everyone who helped in all other aspects of the Campaign, but I wanted to make sure you all got a chance to see the media work done all together, and what can be done when you assemble a great team.

Thanks Everyone!

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Digital Citizenship and an Online World

As many of the regular readers of my blog know, I have been interested in digital citizenship since I started podcasting back in 2005.  Anyone who chooses to can participate online these days, with the costs and technical barriers to entry for blogging, podcasting, or participating in social media dropping lower every day.  I see young kids playing on smartphones and tablets, and interacting with friends through basic age appropriate online games.  Teens play games through Xbox live with friends from across the County, Country and World, without ever being in the same room.  Adults reveal all sorts of things about themselves on Facebook- sometimes even things you might not say to your close friends if you were face to face.

When I was in school, we used to hear things like “Be Careful- if you do something wrong, it will end up on your permanent record.”  Google is now our permanent record, and like the Miranda Rights, anything you say you can expect can and will be used against you at some point in the future in the Court of Public Opinion.

This can be stressful for some folks.  When I was considering running for office, I had to decide whether or not everything I had ever put online (which is a lot) would be a benefit or burden.  I had to decide whether I was willing to stand behind anything or everything I have ever said.  Google is my permanent record.

Everything I write here on my blog is heartfelt.  You may not agree with everything I say, and I would love to hear your opinions and exchange ideas, but know that what I write is what I feel, and as a result, I am willing to stand behind it all- now and in the future.  I also maintain the belief that we can change our minds when we learn new things, and evolve over time- new data and information makes us more informed, not less.  I’m also ok with being wrong.  That’s being human.

From Edutopia

Our school district recently issued an alert about a new social networking app that is allowing anonymous messages passed around to others through near-field communications- and that it has led to incidents of cyberbullying.  I worry that we have to start teaching our kids at ever younger ages about the harm of bullying, but I think the more important lesson to impart is one of kindness.  We need to keep instilling the values posted here, taken from a Facebook image shared by Edutopia- we need to ask ourselves, and ask our kids to think- True, Helpful, Inspiring, Necessary, Kind.  So much of what we see these days may not measure up to these standards, and I’m willing to admit I make mistakes as well.  But I really do try to start with kind, even when I make a critique.

Our reputations are our most valuable asset, and it’s really difficult to help young kids understand that concept, when the future and adulthood seem to be forever away.  Heck, waiting for their favorite show to come on seems like a lifetime away, let alone college or becoming an adult.  That’s why teaching values about kindness, at home and at school are so important.  It’s why building communities is so important.  If we treat each other with kindness (and hopefully respect), a good portion of the work is already done.  The tone is less aggressive and more cooperative and that’s a great way to start any project or attempt to resolve a problem.

There’s nothing like running for office to emphasize how important reputation is, with everything you have done, and everything you choose to do.  Stepping up in front of my community shines a light on my actions, and I need to make sure I conduct myself in a way I can be proud of both during the competitive phase of running for office and afterwards.   While this is not the path that everyone chooses during the campaign season, and plenty of folks urge candidates to take harder shots at the opponent, or make the campaign a little more “dirty”, I hope I’m blending raising real issues, holding my opponent accountable, and being civil in our disagreements.

And if I’m not, I hope you will hold me accountable as well.  After all, it’s now all part of my permanent record.

 

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