Stumbling on Happiness- Start With Your Brain

I'm reading Stumbling on Happiness by Daniel Gilbert (well, listening to it- I love Audible.com - great for commutes and car rides not taken up by podcasts).  It sounds like another pop psych book, but it's really about one of my favorite topics- How the brain works....

The Biography Meme

My friend, Chris Brogan, has started a biography meme, so I thought I'd give it a try so you can learn a bit more about me. The Thing Most People Know me for is: Well, here's a tricky thing. Online, People know me as the producer of the LD Podcast, a podcast about...

Seth Godin- The Dip

Seth Godin came to Philly and gave a great presentation on his new book, The Dip: A little Book That Teaches you When to Quit (And When to Stick).  It was an amazing presentation.  The PowerPoint slides were simply pictures that illustrated his points, in that "a...

Thinking Outside The Box

Thinking outside the box is a maxim that gets thrown around a lot, but what does it really mean? Some people might say it means breaking rules. I think it means innovation and synergy. It means taking what might appear to be disparate concepts, tossing them together,...

A Year Ago…

I'm coming up on the 1st anniversary of my podcast. This, coupled with a recent blog post from a friend, referring to a post of his from almost a year ago, gave me pause. What has happened to me in this past year, since becoming involved in new media? -I have a...

Rules of the Red Rubber Ball and The Not So Big Life

I went to my favorite bookstore yesterday (Chester County Books) and found two remarkable books: Rules of the Red Rubber Ball and The Not So Big Life. (Link to Amazon here) Red Rubber Ball is a small book that would be easy to overlook on a shelf; the not so big life...

Being Your Own Boss

Many people dream of being their own boss. They have romantic notions about having control and being able to do what they want, when they want. It seems like a wonderful life, being an entrepreneur. Look at Donald Trump. Look at Charles Schwab, or Richard Branson. Why...

Games People Play

I have always loved watching people. For many years, I was totally mystified by why people did the things they did, and how I got myself into some rather uncomfortable situations, seemingly by accident. After reading "Games People Play- a Handbook of Transactional...

How Do We Measure Success? Or Failure?

Sometimes success is easy to measure. Who won the Super Bowl? Clear winner. Who won the Boston Marathon? Again, the fastest runner is declared the winner. Winning and losing seems to be easy to measure, at least on the surface. Competitive sports tend to have clear...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA