by Whitney | May 17, 2012 | Branding Your Busienss, business, economics
Facebook is getting ready for its Initial Public Offering, and GM has just decided to remove all its advertising from Facebook. (Ford thinks GM is just doing it wrong and sees better results.) This brings to light a couple of big questions- Are we about to...
by Whitney | May 6, 2012 | books, business, community, economics, friends
Chris Guillebeau is an amazing guy. When he was doing a tour for his prior book, The Art of Non-Conformity, he thought he would head to Delaware, find a Starbucks and have a meet-up. Unfortunately, Wilmington’s Starbucks are more suburban, so I emailed him and...
by Whitney | Feb 15, 2012 | Branding Your Busienss, business, community, Discovery, learning, personal, Uncategorized
It seems like there’s a resurgence in interest in creating more than just text online to drive interaction. I had a reporter contact me yesterday to talk about the use of podcasting for niche audiences, and then there’s the explosion of interest in...
by Whitney | Feb 5, 2012 | business, social media, Uncategorized
I’ve been experimenting on and off with various audience measurement and influence measurement tools. Klout, Crowd Source, Peer Index- you name it. Some experiments have been short term. Others have been subtle changes is when and how I participate on various...
by Whitney | Jan 3, 2012 | business, community, economics, finance
I was with my trainer this morning, and we were discussing post-holiday things, as is typical the first week in January. And I was struck by the following thought: We got ourselves out of the Great Depression by an expansion of productivity, consumer spending, and...
by Whitney | Dec 14, 2011 | Branding Your Busienss, business, education
We’ve been having some really fantastic classes on Branding Your Business with Social Media in Kennett Square and in Wilmington, DE at Film Brothers. I’ve combined the handouts for weeks Two and Three into one PDF, you can download by clicking...
