The iPad- first impressions

Everyone's talking about the iPad, and I picked mine up on Saturday. We unpacked it at the food court at the mall, and the people at the next table were very curious. We spoke about what I expected from it, and what I thought it was good for, although the proof would...

Disruption of Social Contracts

(This is a blog post that represents an idea being fleshed out, so please be patient if it seems more half-baked than usual- because it admittedly is.) What happens during times of disruption? Right now, we live in a time where things are changing fast.  The old rules...

Why Trust is the Killer App

I've been listening to NPR in the morning, following the news about international politics, and these points keep being made over and over: In (international) relationships, trust is important and vital to getting anything done. The kind of reception leaders get make...

The Digital Generation Gap

Last week, the Archer Group in Wilmington held a Trust Summit at duPont's Theater N, featuring presentations by Mitch Joel, Julien Smith and Chris Brogan, some of my favorite people ever.  One of the stories Mitch told keeps coming to mind again and again.  It can...

Understanding Habeas Corpus

The term "Habeas Corpus" has been in the news a lot recently, regarding the new "Al Queda " seven attorney smear campaign, and Marc Theissen's new book. I thought I'd explain what this is about as simply as possible. Habeas Corpus is also known as "The Great Writ" and...

Comments and Commentary

I've been having an ongoing discussion with several friends about what keeps them engaged in blogging, podcasting and the like, and why they have shut down some of their older projects or put them on hiatus.   Some folks don;t feel like they are generating any sort of...

Social Media, Brands and Friendship

It seems like anytime I shop in a store or hear a commercial, a brand or commercial entity of one sort or another asks me to become a fan or a friend on Facebook and to follow them on Twitter.  As someone who tries to help businesses figure out how to use social media...

Challenge Yourself

If there's one concept that keeps getting reinforced for me over and over again it's that I do my best when I do things that are challenging.  It means exploring unknown territory.  It means doing things where there's often a risk of failure.  It means also believing...

Privacy- Do We Have Any Anymore?

I listened to the most recent Media Hacks episode of Mitch Joel's excellent Six Pixels of Separation podcast, where the guys were discussing everything from the Please Rob Me website, geo-location apps like Gowalla and Four Square, and even Blippy, my favorite example...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA