It’s Gonna be one of those posts…..
As many of you know, I’ve been involved in local politics seriously since 2014. I became a local democratic zone leader in 2022. It’s been a big job, but it’s largely akin to running the PTO, but with more far-ranging consequences. You’ve got planning for events, wrangling volunteers, and keeping…
Guide to Gift Giving
It’s close to Christmas, and as we finish up our shopping, it’s worth reflecting on the purpose of gifts in the first place. I read an article this am about how millenial parents are frustrated that their Boomer parents are showering their kids with useless stuff that just ends up…
FFS
We’re living in interesting times. The lead candidate for the republican nomination for presidency just wants everyone to give up and anoint him their candidate now, despite finally starting to face the consequences of years of fraud and treating the legal system as a cudgel to use against anyone he…
AI is Going to Change Everything
Working in digital marketing, Artificial Intelligence (AI) and what it can and should be used for is all the rage right now. If you want to understand AI better, the best source is really Chris Penn– who has an excellent set of videos and regularly explains what’s happening in AI…
Podcamp 2023
A small group of us, die hards from Podcamp Philly and Podcamp East, came together this past weekend for Podcamp 2023 in Philadelphia. There were amazing sessions talking about how AI and Chat GPT will pose challenges to those of us who are involved in digital marketing, or looking to…
Glad to Leave Office? I get it.
Philadelphia Mayor Jim Kenney is getting into trouble because he spoke his truth, saying he’s looking forward to a time when he’s not mayor. As someone who was a Township Supervisor for 6 years, I understand this sentiment perhaps as much as anyone. Being a local elected official may look…
Almost 80 Best Movies of the 80’s
Rolling Stone just put out a post of the 100 best movies of the 1980’s- and there are a lot of obscure movies that as a teenager/college student during the 80’s I never heard of. As a child of divorced parents, I spent a ridiculous amount of time at the…
Losing but not Lost
I lost my bid for re-election as a Township Supervisor. Elections are like the world’s longest job interview. I knocked 946 doors, speaking with friends and neighbors; sending mail out to people about what I stood for, and what I believed. I chose not to attack my opponent, even though…
Running for Office
I am a local Township Supervisor in Pennsylvania, running for re-election this year. Supervisor is a part-time position, and comes with a statutory stipend of $2,500.00 a year. that equates to about $5.20 or less an hour of meeting time, and other work we put in to help guide the…
Dementia
My mother-in-law has dementia. She had been pretty good at hiding her slow cognitive decline for a long time, but gradually, not even those of us who would have preferred to be in denial could avoid the truth. We needed to move Nancy out of her home and into a…
Rethinking Search and Strategy
One of the best things we ever did at Podcamp Philly was to team up with Li Evans and SearchCamp. The Searchcamp topics cover everything about search engines, optimization, marketing, and more. For anyone producing any content online, I am convinced you need to have...
Life as a Game
Chris Brogan had an interesting blog post about Levelling Up, or how to get your business game or life to the next stage, the next challenge, just like in a video game. As I read the post, I realized my comments were enough for a full blog posts, so you may want to...
No Longer New
I've been talking to a bunch of different podcasters I've known for a few years now, and there's seems to be a common theme among many- including myself- of having lost some of the energy and direction that got them to where they are now. A few years ago, having your...
Causes, Dreams and Reality
Everyone has a cause they believe in. It could be a charity. It could be a broad concept like education or the environment. It could be World Peace. It could be religion, being environmentally friendly, helping starving artists- you name it. Causes hit our...
The How To Myth
A couple of my friends have recently come out with fantastic books- Mitch Joel wrote "Six Pixels of Separation" and Chris Brogan and and Julien Smith have come out with the New York Times best selling Trust Agents. Both books discuss how people are connecting for...
Thank You, Pottery Barn!
I have been a big fan of Pottery Barn for years. We've purchased all sorts of furniture (chairs, son's headboard), dishes, towels, lighting, shelves, and more from them over the years. The only thing I've ever had a problem with has been their Emma dishes. My husband...
The Hardest Thing in the World
There are two things I have found really difficult to master in this world. The most difficult of the two is this one- Faith. Faith has many definitions. The one that involves "belief that does not rest on logical proof or material evidence" is the one I have always...
When is Good Enough Good Enough?
I was reading my latest copy of Wired Magazine (this and Fast Company are the best ones ever...) and this month they have a great article entitled "The Good Enough Revolution", primarily discussing how the simple and good enough products succeed, like the Flip video...
In the Moment
We spent the weekend in NYC, a city that, for me, redefines itself on each encounter. New York is oversized- everything from the buildings to the crowds can seem bigger than you can imagine. Yet in such a place, the small details make deeper impacts. Walking from...
Trust Agents
I've spent the weekend reading through Trust Agents, by my friends, Chris Brogan and Julien Smith. Trust Agents, at its heart, explains how the currency and language of the web is based on trust. Relationships online, for business or social reasons, require that both...
Whitney Hoffman
Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA
