The Real Reason for the Financial Meltdown

This is a Bottom-Up Problem as much as a Top Down problem. It's interesting to blame Wall Street and the exotic derivatives for the economic issues we face, but I see the problem stemming as much from something much more bottom up and basic- fuel costs and high gas...

Niche Politics

I've just started a book called Niche Envy- Marketing Discrimination in the Digital Age by Joseph Turow.    Even the introduction has me thinking and generating new ideas and questions I hope will be answered, in some way, as I go further through the book.  I wanted...

The Next New Media- We need the Library Shelf Effect

Chris Brogan had an interesting post today on the Next Media Company, talking about what the future in media might look like, or how you might design one from scratch, assuming unlimited funds and what problems currently exist, causing economic problems for media...

What’s Your Friendship Worth?

There's a really interesting article in this past week's Business Week about the value of friendships on Facebook and Twitter in a very economic sense.  Companies are looking at everything from whether your friends are more likely to click on ads served to them when...

Understanding People- Understand Motivation Theory

My project, The LD Podcast, is all about learning, and how we can help kids learn better and more effectively. This has meant I’ve done a lot of reading and research on subjects like attention and motivation- because if you can’t capture a kid’s attention, or help...

Naive Question of the Day: National WiFi Project

We were in DC the other day, and a movie in the Capitol Visitor's Center reminded me about the Rural Electrification Project and bill passes by Congress in 1936 as part of the New Deal legislation under Roosevelt.  While it turned out that as a Works Project...

Lenscrafters- Change in Plan

Lenscrafters, owned by Italian eyewear company, Luxottica, now also owns Pearle Vision centers.  This amounts to almost a monopoly in our local area for eyewear, especially when coupled with their famous one-hour service guarantee. Well, they used to work that way. I...

Reading the Signs

I think we all have proverbial Canaries in the Coal Mine- signs, harbingers of good tidings or doom, indicators of larger trends- things we look to or for to tell us what's happening on a more macro level in the world.  I certainly have my own- the things I look to to...

Cafe Cultures and Social Media

Chris Brogan has talked about cafe-shaped conversations, and how conversations between businesses and the public need to become a bit more intimate, like the kind of conversations you might have in a Parisian cafe.  Having just come from a trip to Paris, Spain and...

Corporate Apology

I got this email from Comcast today: Dear Comcast Customer, We owe you a big apology. On Saturday, April 4, 2009 we experienced a significant disruption of our email service. While you may or may not have been affected, we want to explain what happened. The problem...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA