Be Prepared

Everyone has heard this age-old Boy Scout motto. Our mothers preached it, and I preach it to me kids. Whether we say "An ounce of prevention is worth a pound of cure" or the more eloquent spin from Paul Newman that says "You can do anything, as long as you are...

The Small Things Matter Most

One of my favorite quotes of all time comes from Mother Theresa- "We can do no great things, only small things with great love."  She also said "Do not wait for leaders; do it alone, person to person." Our family dog was hit by a car on Friday.  We took her to our...

How to Confuse Your Friends

I recently got a message from a friend who was wondering why I wasn't responding to them and was wondering if I was mad at them for some reason, which came as a total shock to me.  They kept sending me messages on Facebook, but I am rarely on Facebook.  Here's what...

Social Media Yenta – Here’s the ROI

One of the most amazing things about the first Podcamp Boston is how many enduring friendships have come into my life because of it.  Of the 347 people on the registrants list for that very first Podcamp, I can count at least 45 friends, close friends, colleagues, and...

Supply, Demand and Higher Ed

For a few years, I've been part of an Alumni interview committee for my undergraduate university.  The kids often seem like they have built an impressive resume and seem much more qualified than I think I was at that age.  It always made me wonder- did I just get...

Pathways Into the Future

The turning of the calendar seems to give us permission to reinvent ourselves in some way, to have a clean start.  I look at it as not a way to discard the past, but as a chance to review, reflect, and figure out how to move things forward. As part of the New Year, I...

Repost of Salon.com response to Belkin’s Article

Is Caroline Kennedy "opting in"? Despite what the New York Times Magazine argues, the wannabe senator's crass play for political power doesn't teach us much about moms reentering the workforce. By Rebecca Traister Jan. 06, 2009 | In this past Sunday's New York Times...

The Devil is in the Details

This morning I read Seth Godin's latest post about Expertise and Passion, and suggest you do, too.  As much as I've written about getting your messages down into "marketing" sized packages, making them simple and eaily understood, the caveat to this is that the...

Top Quotes of the Year

I love quotes, and while I thought I'd shoot for ten, telling you why I like these makes this post pretty long. So I'll just gather my favorite quotes here, fixed number be damned.... 1. You can do anything, as long as you are prepared to deal with the consequences-...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA