My Personal Curriculum

There have been a ton of books I have read over the past few years that have changed how I view the world and what I can do to make a difference.  I thought since there has been some interest after I recommended a few great books to my friends Chris Brogan and...

I Miss Tim Russert

I was totally shocked when I heard Tim Russert passed away.  Tim's political discussions were among the best in all of modern journalism.  I have been a big fan for years, and I think we will miss his reasoned point of view and critical analysis of issues this...

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How to Make a Successful Business

I am a huge fan of Seth Godin, and this is a riff based on one of his recent blog posts. If you want a successful business model: Start with the fact that everyone has problems.  They want and NEED a cure for those problems. 1. Identify a problem. 2. Develop a simple...

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Marketing Yourself and Your Project

Chris Penn has a great blog post about online marketing web strategy we should all read and take to heart. In essence, Chris tells us that the product comes first, the advertising comes last. Whether you intend to market yourself, your company, a product, a service-...

Some Thoughts on Community

Part of being involved in Podcamps and podcasting in general, is about forming communities. For my presentation this year at Podcasters Across Borders, I'll be talking about why community matters. In much of my life, it is the sole motivator for what I do. Community...

Why I Think Business Plans Are A Good Idea

Every Business, in theory, should have a plan. The Small Business Administration even has a guide on how to write one. Yet, most entrepreneurial types I know find themselves almost accidentally in business, or dreaming up new, profitable ventures, but never go through...

Books Are Far From Dead

Anybody who thinks books are dead wasn't in Philadelphia this past weekend. I stood in line to hear David Sedaris do a reading and sign books. (His new book, When You are Engulfed in Flames, is out) It was about 95 degrees outside, and ungodly hot and humid. As I...

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Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA