Social Media Valentine’s Day

I met my husband, Matt, as an undergrad at the University of Pennsylvania. When people ask how we met, I say I hit him over the head with a newspaper, but that's only part of the story- the punch line of a romance that continues now for 24 years, although we've only...

Why I Think Hillary May Not Win, and How She Could

Let me preface this post by saying I think of myself as an average suburban mom. I am a democrat, which is unusual in the republican stronghold where I live. I have an ivy-league education, and my own podcast about education issues. I am sure some of my "demographics"...

Bad Service is Intolerable

I have the Comcast triple play at home.  Cable, TV, Internet.  The service can be spotty from time to time.  The  service went out sporadically for several days at a time recently, without any prior notice or acknowledgement of the problem, except for dealing with my...

End Users & Predicting Who Will Win

Tech Crunch is reporting that Revver is in trouble and willing to sell itself cheaply, having accumulated almost $1 million in debt.  Microsoft is launching a hostile bid for Yahoo.  This smells a lot like the late 1980's merger and acquisition market, now moved over...

Social Networks, Marketing and PR

Chris Brogan asked a question on his blog -Is social media built more for PR types? Is the value there much easier to define than the value for marketers? It generated a lot of comments, mostly in the "PR is part of marketing" vein. For me, social media, including...

Public vs. Private Education

K-12 education in this country is an institution.  Massachusetts was the first state to enact compulsory school attendance laws in 1852, followed by New York in 1853. (1)  By 1918, all states passed laws requiring children to attend at minimum elementary school, and a...

Franklin’s Virtues

Franklin's Parking Virtues? Originally uploaded by wsh1266. I took this picture in a parking garage recently, where they named the floors after Benjamin Franklin's list of seven virtues: Freedom of the Press, Humility, Compromise, Idealism, Humor, An aversion to...

Thinking About Culture and Assimilations Online

Microsoft is buying Yahoo, and the question of the day is what does this mean for both Microsoft and Yahoo, along with the many users of their products. Ultimately, the success or failure of the venture will depend on just one thing- Culture. How does Culture Form? ...

Using Technology in the Classroom

One of the takeaways from this past weekend at Educon 2.0 has been that there are lots of cool tech tools available, but not every tool is right for every job. The tools, the availability of almost any and all information at your fingertips means you can use almost...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA