Rethinking Traditional Strategies

There's been a lot of interesting discussions happening on the web lately, from how to explain this "new media stuff" to wondering what comes next, to predictions of what will work and what won't.  Seth Godin has a great post talking about gimmicks today, and how what...

Mobile post sent by WhitneyHoffman using Utterz.  Replies.  mp3

Mobile post sent by WhitneyHoffman using Utterz.  Replies.  mp3

Brand stories

 I blogged a bit about story telling the other day, and it seemed to touch a nerve, so here's more on my take on personal brands and brand stories. Brand Stories- Not Just For Business Family Stories Marketers talk about Brand Stories- what does a brand say to you and...

Thoughts on Second Life

I want to get Second Life, I want to understand, but no one seems to be able to explain it to me. I downloaded Second Life to my computer for the first time about a year ago.  I spent time trying to figure out what was going on, and teleporting to some areas set up by...

Swing for the Fences

Last year, my New year's Resolutions were about getting over fear.  If there's one thing I learned over the past year, it was to take some chances, and not dismiss the crazy idea too easily.  Here's an example of what I did, and the results: 1. Wrote a few emails back...

Stories as Learning

My good friend, Chris Brogan, had an interesting blog post today that developed into a discussion about learning, and how learning was taking place in social media. This sparked several ideas in my head, and I felt I needed to write a post rather than just submit...

The Vernacular of New Media

The more I meet new people on the web, the more things I find we all have in common. There are some variations on the theme, but here are a list of ten "keystones" we seem to have in common: 1. We've read Hitchhiker's Guide to the Galaxy by Douglas Adams and were huge...

Mobile post sent by WhitneyHoffman using Utterz.  Replies.  mp3

Everything Old is New Again

I was brought up in a family where basic, solid, and perhaps boring and cliche values were front and center. Yet, these core values about integrity, honesty, reliability, and so forth have served me well, and continue to make a difference in my life every day.  They...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA