You Can’t Hide

I've just started reading Seth Godin's Meatball Sundae- Is Your Marketing Out of Sync? Even after just reading the first two chapters, I need to post about it.  It's another great book by Seth, distilling something I think we all know at heart- you can't disguise...

Financial Disparities and Inequities

One of the things that always strikes me as unfair in our capitalist system is the disparate impact problem. If you have money in this country, things actually get cheaper and more affordable. If you don't have very much money, you are much more vulnerable to any...

More on the iPhone

It's been almost three weeks since the iphone entered my life.  The love affair continues.   It does not do every task perfectly, but it does everything adequately. Yes, when it is in EVDO mode, website loading can be slow, and certainly not as fast as my high speed...

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Entrepreneurial Woes

I was talking to my friend, Michelle Wolverton yesterday, who works as a virtual assistant.  This means she takes on various tasks for clients on a project by project basis, helping them manage their businesses and time, on an as-needed basis.  Like many service based...

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Negotiation Skills

I had a friend in law school who had a five year old daughter.  When Gail was taking Mediation and Negotiation, she said it as the easiest class she ever took, because she got nightly practice with her child, sharpening and honing the skills in her own little...

Social Contracts and Constructs

A friend of mine from out of town came to spend the night- he had a speaking gig nearby, and so he came to the "Hoffman B & B"- bed and breakfast at our house.  It was super to see him, and I am so glad he stopped by.  He also did something really nice- he brought...

Quick thoughts on Education….

I got a postcard today from a virtual charter school.  One where kids can essentially take all their classes from home, on the computer.  I called them up, not because I am dying to enroll my kids, but because I wondered if they could take some of the classes- like a...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA