Back on the Grid

We just got back from a family vacation, where my ability to "stay connected" to the online world was limited.  I felt the pull to check email twice a day, and did take a couple of business related calls, but for the most part, I was basically disconnected from the...

Teaching, New Media Evangelism and Community

I was speaking to my friend Linda the other day, and we started talking about all the people who still aren't sure what a podcast is.   I had this experience earlier in the week, wehn I presented the podcasts we were creating for residents to the new doctors...

Shifting Frames of Reference

There are times in your life when events cause you to shift the way you view things. You see something from a new angle, or through a new lens, and it looks completely different. It was pointed out to me yesterday that New Media has done this to me, yet again. My...

Consolidating Social Media

Last year, at PodCamp Boston, Chris Brogan was playing with what Citizen Journalism meant, and how to create channels of meaningful content. He founded Grasshopper New Media, and it has some great channels of content, run by intelligent and dedicated people, all...

Why a Positive Attitude Matters

Yesterday, a series of things happened that bummed me out.  A few friends came to the rescue, and by this morning, the energy is back and all is well with the world.  Just like the research says, a good night's sleep can change everything.  It made me think about how...

Trying to Up My Game- I Need A Tech Oracle

Every day, I find out about some new application or tool that's going to "save me" in some way.  Some of these tools are truly helpful, others are added to the pile of things I should look into, others I start to play with, but rapidly become overwhelmed with the...

Turning Lemons into Lemonade

On my way to PAB, I got a flat tire.  About 30 miles north of Syracuse,  near a little town called Parrish.    One nice guy took me to a local shop, the kind you might find in the movies.  The options were wait for someone to tow the car to the nearest dealership, 120...

Caffeine Won’t Solve Your Problems – or will it?

I went to the grocery today, and I found a new product with eye catching labels- diet pepsi MAX, billed as an "invigorating cola".  Trying to figure out what this is, since Pepsi is always putting something weird into their normal drinks to try to make them new, when...

Going on New Media PlayDates

This weekend, I attended the Podcasters Across Borders Conference (affectionately known as PAB) in Kingston, ON.  It was another amazing experience, and I met truly wonderful people, with whom I hope we've started long and enduring friendships.  PAB had a different...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA