Intellectual Property

I've been thinking a lot about intellectual property- if you create something new and exciting, and have a vested interest in seeing this idea succeed and propagate, what should you do?  In this world of new media, of share and share alike, where do you draw the...

Broadcast Ethics

Sparked by the Imus flap this week, NPR remarked this morning that shock jocks and shows with degrading, insulting humor exist because there is a market for it. I found this comment intriguing, from a podcaster's perspective. Up until recently, people have only had...

Why is Being Authentic So Hard?

I woke up this morning and heard the news that Don Imus has been thrown off the air permamently with MSNBC because of some stupid comments he made about the Rutgar's ladies basketball team on his show. Then, I heard a presidential candidate, Barak Obama, weigh in,...

Measuring Success

Chris Brogan wrote a post today about how many of us in new media seem to be multi-tasking all the time, and wondering whetehr we are accomplishing everything we set our minds to, or merely juggling too many things to make adequate progress on any ONE thing. Chris...

PodCamp NYC !!!

I am back from PodCamp NYC, the first Podcamp that I've helped to organize that has actually happened. (I am also one of the organizers for PodCamp Philly- September 6, 7th & 8th at Drexel University!) The final count for the number of people who registered for...

Frustrations

Do you ever feel like somehow, despite all your efforts, you miscommunicate with someone you care about?  You can't seem to get it right?  And there's a growing sense of dis-ease, that somehow you don't know how to fix? I'm there right now.  With several people I love...

The Starfish And the Spider

I started a new book called the Starfish and The Spider- it's all about the difference between top-down organizations and those that self-organize and mutate easily, like starfish. Since I am a biologist by nature, this whole analogy automatically appeals, but the...

Social Media Club, Philly Style

I went to a wonderful meeting at the Bravo Group last night, for the Social Media Club, started by Howard Greenstein. Howard has started many local chapters of the Social Media Club, and it's something we need desperately in Philadelphia. There are an amazing number...

New Media and Brand Affiliation

This post started out from great observations from Chris Penn of the Financial Aid Podcast. Chris wrote about understanding unfamiliar Canadian Brands on his recent drive to Podcamp Toronto, by looking where the brand was located and what its neighbors were in the...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA