It’s All About Connections

I’ve been thinking a lot about community lately. Community has been important since the beginning of civilization.  People self-sort into all sorts of communities, usually based on similar interests.  Communities form around geographic locations (neighborhoods),...

Community Matters

I spent last weekend in Toronto at PodCamp, and presented a session with Mark Blevis and Chris Brogan about Return on Influence.  What Mark and I call the real ROI (rather than return on investment) of new media.  This session was about how the power of new media is...

Six Pixels

This is a small world, getting smaller all the time. The old phrase of "six degrees of separation" has been replaced with 6 pixels, and I actually think it's even smaller than that. For example, today I was working on a project, and I sent an email to someone,...

Setting Standards

Life seems to be becoming more and more about "Setting standards." Kids are supposed to meet a set of standards in school, set by the State and Federal Government. There are supposed to be standards for behavior; there are quality control standards in business, and...

The Revenge of the Nice Guys

I’ve been reading Made to Stick, a book about how to get your ideas to be memorable. One of the anecdotes from this book that stuck with me was about Leo Durocher, a famously cantankerous baseball manager. Apparently his statement to the effect of “The nice guys are...

What’s Wrong With The Automobile Industry

I went to the Philadelphia Auto Show this past weekend with my family. We are starting to look for a car to replace our aging minivan. We're having the debate I'm sure many families are having- Are the kids old enough to justiofy something other than a minivan? Do we...

Consumer Power!

I am reading a great book by Seth Godin, "Small is the New Big". This is a great book that is basically a collection of his blog posts. Seth has a great way of making complex ideas simple and accessible. He is not afraid to say what the rest of us are thinking, but...

Interactivity Is What It’s All About

An Article in the New York Times today talks about how the Nintendo Wii  has outplaced sales of the Sony Playstation 3, and Sony is actually losing money on the Playstation 3, waiting to make most of their money in game sales.  I did not find this the slightest bit...

Why I Think Hillary May Not Win

Let me preface this post by saying I think of myself as an average suburban mom.  I am a democrat, which is unusual in the republican stronghold where I live.  I have an ivy-league education, and my own podcast about education issues.  I am sure some of my...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA