Revisiting the Long Tail

When we were out shopping recently, I found a copy of The Long Tail by Chris Anderson in the discount bin of audiobooks and picked it up.  The Long Tail had a profound effect on my thinking when I first read it, and it seemed time to revisit this book again.  So this...

Judging Risk

I've been thinking about risk, and how we make the decision about the cost/benefit of our actions. Having gone to law school, I think and act like a lawyer in much of my life, and that can drive some people crazy.  You think you're asking a simple question, and I give...

How Technology Changes Things

Back in early 2001, I heard about something called the Audrey by 3Com.  This was the first "internet appliance" meant for different parts of the house, like having the internet on an intercom system of sorts.  It was not fancy, heavy at 4.5 lbs, and it never took...

Apple as a Monopolist?

This morning, I heard a report that anti-trust enforcers might be considering an investigation against Apple.  So I started to do a little research.  Business Week reported the story as follows: U.S. antitrust enforcers are considering an investigation of Apple Inc....

Making Sense of Diets

I have always had a struggle of one sort or another with my weight. Hitting middle age and feeling my metabolism slow down hasn't helped much. But finding something that works and works consistently over a long period is difficult. Some diets require a ridiculous...

Filling Niches

One of my favorite concepts from all of those years studying biology was the concept of the niche. An organism or creature finds a spot where the competition isn't too intense, and raw materials they can work with, and decides to set up shop. They work with their...

The Multi-touch Revolution

Wired Magazine just published an article about large multi-touch displays entering production.  I first saw the multi-touch display on Jeff Han's TED Talk, embedded here: And subsequently, I've had a chance to meet and talk with Jeff twice, at Educon 2.1 and 2.2 in...

Blogging About Parenting- GNM Parents

For over the past four years, I've been blogging over at GNM Parents.  Started originally b y Chris Brogan, it's always been one of my favorite projects, where I can write about kids, parenting, and family issues that are important to me, but don't fit as well over...

Gator 911 – I’ve been there

This post is a bit unusual, but it gives me a chance to tell some fun stories from my days in Florida, so come for a walk with me down memory lane. My friend, CC Chapman, in working with the folks at CMT to promote their new show, Gator 911. Normally, as someone who...

The Future of Mobile Computing

This probably should be entitled the future of hands-on computing, but the two are closely related. After playing with the iPad for a few days now, and experimenting with different apps, I think this does present a big step forward in mobile computing, and how this...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA